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Hi Tracy,
 
An excellent example of how to do it would be Isaac Asimov's "New Guide to Science" - a fabulous, erudite and quite high-brow example of how scientific concepts can be communicated through stories (i.e. the histories of the ideas he discusses, which form a very broad cross-section of physical and natural sciences). His writing is beautifully clear, engaging, and you can see some of his major characters - heroes of science as far back as Democritus and Aristotle - coming to life from the pages.
 
It certainly helped me get to grips with the (very) basics of genetics recently which had been a mental block for me since I gave up on biology at school.
 
Though it's a brick, at 802 pages with around 80 pages of appendices and index, sections are short so you can easily provide the uninitiated with a flavour relevant to their work.
 
Have fun
 
Colin
 
Colin Wilkinson
Sector Manager - Engineering
North East Higher Skills Network
c/o NEPIC, Room H224
Wilton Centre, Wilton
Redcar TS10 4RF
T          01642 442573
F          01642 442561
E          [log in to unmask]
M          07989 351844

________________________________

From: psci-com: on public engagement with science on behalf of Tracey Mythen
Sent: Thu 01/03/2007 12:25
To: [log in to unmask]
Subject: [PSCI-COM] *Have you heard the one about the scientist who's a storyteller? *



*No, neither have I.* 
:>

Hi everyone,

Does anyone have any "hard core" examples/ideas/evidence of how I can
approach the concept of "storytelling" (MBA speak: corporate narrative) to
some really fabulous, but really, really (really) left brain scientists? 
I've found one or two examples but it's still not an "impressive enough
factbase that supports my hypothesis" (My very right brain sometimes goes
and visits the far left).

I seem to recall that there's been some research (involving MRI scans?)
that show how stories light up the brain better than a 100 slide PowerPoint
presentation? 

Any thoughts? (other than: "Save yourself: don't even go there!"

Thank you!
Tracey

[log in to unmask]
-----------------
Q: Have you heard the one about the communication specialist who's making
scientists into better communicators? 
A: Not yet.

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