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ALPSP Seminar
Success in Asia: strategies for smaller publishers
Friday 11 May 2007
British Institute of Radiology 36 Portland Place, London W1B 1AT
Chair: Eunice Walford, British Medical Journal Publishing
What are the opportunities and challenges facing the smaller publisher in
the complex Asian markets? What are the available options for selling and
marketing your publications to these key overseas markets? What can be
learned from the experiences of other publishers?
The practicalities of dealing with the more complex and unfamiliar Asian
markets can be daunting for smaller publishers and learned societies with
limited resources and thus a real challenge. For example, understanding how
to handle the cultural diversity, the language barriers or the different
business practices employed in Asia can present real difficulties.
During this meeting, representatives from smaller and larger publishers will
give an insight into how to increase your global reach in Asia, including
how to deal with agents and local reps if appropriate. It includes a
business update on emerging trends in some of the key Asian regions and also
provides an insight into the options available including outsourcing, if
appropriate. It demonstrates in a practical way how a greater reach into the
Asian markets can be achieved with limited resources.
This meeting will be of particular interest to management in small and
medium size publishers, as well as their specialist sales and marketing
staff. It will also appeal to those responsible for the editorial content of
journals and books, and how this can be tailored for an Asian audience.
PROGRAMME
0930 Registration and tea/coffee
1000 Introduction from the Chair
Eunice Walford, British Medical Journal Publishing
1015 What are the opportunities and challenges of doing more business in
Asia?
Paul Evans, Elsevier
Dealing with different Asian territories - opportunities and challenges
1045 China - Cao Zhouhua and Qiaoqiao Zhang, CABI
1105 Tea/coffee
1130 Japan - Miki Matoba, Oxford Journals
1150 Korea - James Mercer, Oxford Journals
1210 India - Nancy Buckley, Burgundy Information Services Ltd.
1230 Discussion
1245 Lunch
Marketing
1345 How to do your own marketing
Linda Empringham, Brill Academic Publishers
1415 How to outsource your marketing -
Richard Hollingsworth, Cambridge Scientific Abstracts
1445 Tea/coffee
1515 Making sure your content appeals to the Asian markets
Caroline Gomm, BMJ Publishing
1540 Adam Marshall, A case study from The Biochemical Society,
1600 Discussion
1615 Closing address from the chair
Eunice Walford, British Medical Journal Publishing
To book on please follow link: Success in Asia
<http://www.alpsp.org/ngen_public/article.asp?aid=504>
Or for more information contact: [log in to unmask]
Diane French
Administrative Assistant
The Association of Learned and Professional Society Publishers (ALPSP)
Telephone/Fax: 01827 709188
Email: [log in to unmask]
Please visit our website at: www.alpsp.org
