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Apologies for multiple copies
Dear Colleagues
6th eTourism Futures Forum – 26th-
27th March 2007
Please book now to avoid disappointment –
this will be a great event for interactive discussion
between industry leaders and academic leaders
in the field of tourism and technology. In its 6th
year it is one of the best events in the ICT for tourism calendar
For final
programme and more information see
http://www.som.surrey.ac.uk/research/conferences/6theTourismFuturesForum.pdf
or contact
Tel: +44 1483 682017 Fax: +44 1483 689511
Email: [log in to unmask] Internet: www.som.surrey.ac.uk
Regards
Dimitrios Buhalis
6th
eTourism Futures Forum
Exploring the
Information Communication Technologies Revolution
And Visioning the Future for the
Tourism, Travel And Hospitality Industries
Monday 26th and Tuesday 27th March 2007
Course
Director: Dr
Information Communication Technologies (ICT) and the Internet continue
to revolutionised the tourism, travel and hospitality industries. Increasingly they are becoming part of the
mainstream distribution mechanisms for the entire sector. Innovative ICT adopters
expand their market share aggressively by improving Customer Relationship
Management as well as by managing their partner relationships dynamically. The
high degree of concentration in eMediaries through mergers and acquisitions
means that effectively very few international organisations increasingly
control global travel distribution. Disruptive technologies, such as Internet
telephony and pervasive connectivity through WiFi-enabled Cities also change
the way that organisations communicate with consumers, collaborate with
partners and organise their internal operations. Not only have operational and
strategic management and marketing of both private and public organisations had
to adapt to the realities emerging through technology, but also most organisations
have to dramatically alter their business model and address elements of their
competitiveness.
The 6th eTourism Forum aims to bring together leading
professionals and academics with researchers and eTourism students in order to visualise
the future of tourism, travel and hospitality organisations and to explore factors for innovation
and success. The Forum adopts a strategic approach and examines the anticipated
changes in technology and the opportunities and challenges for the tourism
industry of the future. The latest advancements in the Internet and digital
technologies (eFutures) will be debated and their strategic implications for
the industry structure will also be discussed. Participants will be asked to
debate on effective eBusiness strategies for each sector of the industry and
for the industry as a whole. Innovative technology management methods and best
industry practice will also be introduced, providing knowledge for participants
to manage and market tourism products and destinations in the emerging
electronic marketplace. The European Commission eBusiness W@tch will also be
presented and tourism will be benchmarked against other industries.
The event seeks to reinforce the view that innovative and successful
organisations in tourism, travel and hospitality will be using technology to maximise the value added
to their products, to enhance profitability and improve their
competitiveness. It also aims to enable participants to identify the main
drivers of change and to supply them with tools to enhance the future
competitiveness of their organisations. Hence this Forum encourages all
participants to “put their thinking caps on” in a non-commercial
environment and to reflect on the tourism industry of the future. The academic
environment of the
To ensure that there is maximum interactivity between
participants and presenters a minimum number of 10 and a maximum number of 40
participants will be allowed.
Please book early to avoid disappointment.
Best
Regards
Dimitrios
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