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VENTURING OUT OF THE LIBRARY: MANAGING PUBLIC LIBRARY OUTREACH 18 & 19 April 2007, London For a number of reasons potential public library users will not always make the first move in the relationship between a library and its community. Although some groups are natural users, others do not feel the library is for them or they simply just do not make the connection between what the library has to offer and where they are trying to go in their lives. A simple advertising campaign is unlikely to be effective in this case. BENEFITS OF ATTENDING In order to attract those who are not natural library users, a library must demonstrate how it fits in with the user's life. However, outreach is not natural to all library staff and even those committed to such an approach are rarely trained in how to manage the process of taking the library out into specific non-user communities. This course will provide participants with a way of thinking about and managing outreach. BY THE END OF THE EVENT PARTICIPANTS WILL HAVE: · gained an understanding of outreach for public libraries · a set of tools and techniques to use in outreach · ideas on how to manage the process · undertaken a series of practical exercises to highlight key outreach ideas WHO SHOULD ATTEND? · Senior managers who are developing outreach services in response to government initiatives · Those library and information staff who are or anticipate undertaking outreach activities · Staff looking for a very pro-active element to add to their overall marketing activity COURSE LEADER: TERRY KENDRICK Originally a public librarian in Gloucestershire, Northumberland and Norfolk, Terry Kendrick has been an information and marketing consultant for over 20 years having worked on marketing planning assignments in seventeen different countries. PROGRAMME Day 1 9.15 Registration & coffee 9.45 Welcome & introductions 10.00 What is outreach? Examples from libraries and other organisations What makes a good outreach worker? 11.15 Coffee 11.30 What skills are needed for effective outreach? 1.00 Lunch 1.45 Community needs assessment and Community Profiling 3.15 Tea 3.30 Initiating contacts and social awareness 4.30 - Close Day 2 9.15 Regroup & coffee 9.45 Developing relationships and generating trust Influencing and consultancy skills 11.15 Coffee 11.30 Outreach: alone, taskforce or in partnership? 1.00 Lunch 1.45 A strategy and action plan for outreach Monitoring outreach outcomes 3.15 Tea Community and personal barriers to outreach and how to overcome them 4.30 Close Please note. This course is very practical and delegates should attend prepared to be involved in a series of practical exercises. PLACES ARE LIMITED TO: 16 FEES: CILIP personal members: £380 plus VAT £446.50 CILIP institutional members: £460 plus VAT £540.50 Non members: £530 plus VAT £622.75 HOW TO BOOK: TO MAKE A CONFIRMED BOOKING: Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE TO PROVISIONALLY BOOK A PLACE: To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/2007/mp/venturingoutpublic.htm (Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.) BOOKING FORM: I would like to book a confirmed place on VENTURING OUT OF THE LIBRARY: MANAGING PUBLIC LIBRARY OUTREACH, 18 & 19 April 2007, London Title: ____________ First name: _________________ Surname: ____________________________________ Job title: ____________________________________ Organisation: ________________________________ Address: ____________________________________ Town:________________ Postcode:______________ Email address: ________________________________ Tel___________________ Fax: __________________ Are you a CILIP member? YES __ NO __ Personal* __ Institutional __ * If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate. ** The Student rate applies to personal payers only - but not if organisations are paying the fee CILIP membership no: __________________________ Dietary/special requirements (sensory or physical) ___________________________________________ PAYMENT OF FEE: Option 1: __ Please send an invoice (Your payment will be due within 30 days of the invoice date). Please give invoice name and address if different from above: Invoice Name________________________________________ Invoice Address_______________________________________ _____________________________________Postcode_________ Option 2: __ I will be sending a cheque (payable to CILIP) for £_______________ Please tick here if you require a receipt: __ Option 3: __ Please debit £_________ to my credit card Credit card details: Name of cardholder:_______________________ Card no: __________________________________ Security code: _ _ _ Address the card is registered to _____________________________________________________________________ _____________________________________________________________________ Expiry date: _________________________________ Signature: ___________________________________ PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due. CILIP keeps any personal information you supply for the purpose for which you have provided it. It is not passed to other organisations unless this is made explicit when you supply it or if we are legally required to do so. However the Institute may from time to time wish to send you information about other services or products it provides. CILIP reserves the right to alter details or to cancel this event should the need arise. CILIP has provision for those in wheelchairs. Induction loops are also available. CILIP, The Chartered Institute of Library & Information Professionals Registered Charity no. 313014 Message sent by: Cara Watson Events Assistant, Training & Development CILIP 7 Ridgmount Street London WC1E 7AE Telephone: 020 7255 0560 Fax: 020 7255 0561 Email: [log in to unmask] Visit our web pages at: www.cilip.org.uk/training