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FULL HOUSE: Turning Data into Audiences

 

The Australia Council for the Arts with the assistance of five State Ministries around Australia commissioned Roger Tomlinson & Tim Roberts to revise and update the book "Boxing Clever: Getting the most out of the Box Office". The ticketing bible was written by Roger Tomlinson and commissioned by the Arts Council of England in 1993. It was described as: "A Manual on how to develop the Box Office beyond ticketing and use Box Office data for marketing".

 

The new manual FULL HOUSE: Turning Data into Audiences was published in print in Australia in November 2006 followed by the version commissioned for New Zealand by Creative New Zealand, in December 2006. Some of the issues addressed in the new publication include: CRM, privacy and spam legislation, permission marketing, online marketing and online ticketing.

 

The ticketing & marketing manual for the arts. FULL HOUSE develops a more strategic relationship with customers. Rather than just treating the Box Office as an inconvenient external service. FULL HOUSE puts the customer first and Box Office centre.

 

A PDF sample of two chapters is available online at http://www.artsoz.com.au/FULLHOUSE_Ch1n2.pdf

 

More information about the manuals and purchase is available online at http://www.artsoz.com.au/FULLHOUSE.htm

 

Regards

 

 

Tim Roberts

A rts
R esearch &
T icketing
S ervices
AUSTRALIA

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m:- Tim Roberts ARTS Australia 280 Barcom Avenue Paddington NSW 2021 AUSTRALIA
t:- 61 (0)2 9356 3777 m:- 61 (0)419 277 694
e:- [log in to unmask]
w:- http://www.artsoz.com.au

 
The Australia Council for the Arts with the assistance of Arts Victoria, WA Department for Culture and the Arts, Arts Queensland, Arts SA and Arts NT has commissioned Roger Tomlinson and Tim Roberts to revise and update the book Boxing Clever for Australia.
Boxing Clever originally published by Arts Council England in 1993, discusses ticketing and its greater potential to facilitate sophisticated arts marketing.
The new book FULL HOUSE: Turning Data into Audiences will be published in print in Australia in November 2006 followed by a version commissioned for New Zealand  by Creative New Zealand, in December 2006.

 

Available for purchase online now