For the information of listmembers, excuse crossposting.
FULL HOUSE: Turning Data into Audiences
The Australia Council for the Arts with the assistance of five State
Ministries around Australia commissioned Roger Tomlinson & Tim Roberts to
revise and update the book "Boxing Clever: Getting the most out of the Box
Office". The ticketing bible was written by Roger Tomlinson and commissioned
by the Arts Council of England in 1993. It was described as: "A Manual on
how to develop the Box Office beyond ticketing and use Box Office data for
marketing".
The new manual FULL HOUSE: Turning Data into Audiences was published in
print in Australia in November 2006 followed by the version commissioned for
New Zealand by Creative New Zealand, in December 2006. Some of the issues
addressed in the new publication include: CRM, privacy and spam legislation,
permission marketing, online marketing and online ticketing.
The ticketing & marketing manual for the arts. FULL HOUSE develops a more
strategic relationship with customers. Rather than just treating the Box
Office as an inconvenient external service. FULL HOUSE puts the customer
first and Box Office centre.
A PDF sample of two chapters is available online at HYPERLINK
"http://www.artsoz.com.au/FULLHOUSE_Ch1n2.pdf"http://www.artsoz.com.au/FULLH
OUSE_Ch1n2.pdf
More information about the manuals and purchase is available online at
HYPERLINK
"http://www.artsoz.com.au/FULLHOUSE.htm"http://www.artsoz.com.au/FULLHOUSE.h
tm
Regards
Tim Roberts
A rts
R esearch &
T icketing
S ervices
AUSTRALIA
[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]:[:]
m:- Tim Roberts ARTS Australia 280 Barcom Avenue Paddington NSW 2021
AUSTRALIA
t:- 61 (0)2 9356 3777 m:- 61 (0)419 277 694
e:- HYPERLINK "mailto:[log in to unmask]"[log in to unmask]
w:- HYPERLINK "http://www.artsoz.com.au/"http://www.artsoz.com.au
HYPERLINK "http://www.artsoz.com.au/FULLHOUSE.htm" \n HYPERLINK
"http://www.artsoz.com.au/FULLHOUSE.htm" \n
The HYPERLINK "http://www.ozco.gov.au/"Australia Council for the Arts with
the assistance of HYPERLINK "http://www.arts.vic.gov.au/"Arts Victoria,
HYPERLINK "http://www.artswa.wa.gov.au/"WA Department for Culture and the
Arts, HYPERLINK "http://www.arts.qld.gov.au/"Arts Queensland, HYPERLINK
"http://www.arts.sa.gov.au/"Arts SA and HYPERLINK
"http://www.arts.nt.gov.au/"Arts NT has commissioned HYPERLINK
"http://www.actconsultantservices.co.uk/"Roger Tomlinson and HYPERLINK
"http://www.artsoz.com.au/"Tim Roberts to revise and update the book Boxing
Clever for Australia.
Boxing Clever originally published by Arts Council England in 1993,
discusses ticketing and its greater potential to facilitate sophisticated
arts marketing.
The new book FULL HOUSE: Turning Data into Audiences will be published in
print in Australia in November 2006 followed by a version commissioned for
New Zealand by HYPERLINK "http://www.creativenz.govt.nz/"Creative New
Zealand, in December 2006.
HYPERLINK "http://www.artsoz.com.au/FULLHOUSE.htm"Available for purchase
online now
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