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ESRC RESEARCH SEMINAR SERIES ON Identities and Consumption Seminar Three The new consumers: Childhood and youth Monday September 11th 2006 12.30 to 5.30pm The Open University, Michael Young Lecture Theatre Programme 12.15 – 1.15 Lunch and refreshments 1.15 – 1.30 Introductions and welcome (in Michael Young Lecture Theatre) 1.30 – 2.15 ‘The Meaning of Style? Style reflexivity in contemporary youth culture’ Associate Professor Dannie Kjeldgaard, University of Southern Denmark 2.15 – 3.00 ‘Boys, bevvies and bacon sarnies: Culinary images for thinking young men’ Paul Hewer & Douglas Brownlie, Strathclyde University & University of Stirling 3.00 – 3.15 Tea/coffee (in Foyer of 8 West) 3.15 – 4.00 ‘Beckham: Hero, villain or a bit of both? The children's viewpoint’ Patricia Gaya Wicks, University of Exeter 4.00 – 4.45 ‘Childhood transitions, consumption and the gender agenda’ Stephanie O’Donohoe, The University of Edinburgh 4.45 – 5.00 Closing remarks - Christine Griffin, University of Bath