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If there is a definitive trademark that is actually going to be used across the EU then I think it is essential. If there are multiple possible variants of your trading name and you do not intend to use the .eu name as your primary URL then I question whether it is worth it. For example if we wanted to protect our name you could have londonInstitute ThelondonInstitute The-london-Institute linst UniversityoftheArtsLondon University-of-the-Arts-London UniversityoftheArts arts uarts uartslondon etc etc To register all these variants would cost a huge amount of money. If someone wanted to pass themselves off as our organisation, they could register any number of .eu variants that we had not thought of or with some other .biz .info etc Indeed, they don't even need to use your name or variant of it because the visitor is not likely to try and find you by typing anything in. They will probably use Google and this will show a listing based on the text found in the page rather than the domain name. Ben Stephen Emmott wrote: > Hi Ben, > > I'm wondering whether the threats and opportunities outweight the cost (approximately £140 pa)? I find it difficult to rule out a .eu domain name, unlike many other domain suffixes that have passed by. > > Stephen... > > > > > -----Original Message----- > From: Managing an institutional web site [mailto:[log in to unmask]] On Behalf Of Ben Parish > Sent: 20 March 2006 13:07 > To: [log in to unmask] > Subject: Re: .eu domain suffix > > Hello Stephen, > > This is the advice I gave IP manager just recently: > > << > Personally I think it is just another scheme for registrars to keep us giving them money by using fear tactics. You cannot acquire a .eu domain legitimately unless the domain is generic or you own the relevant trademark. > > As I think I mentioned before, I would only register an .eu name if I had european-wide business interests and could not afford the legal costs of challenging someone registering my European trademark. > >> > > Ben > > Stephen Emmott wrote: > >>Folks, >> >>Are any of you aware of the .eu domain suffix and the registration >>process for it? Registration runs from 7 December 2005 to 6 April 2006 >>for those who have a prior right and wish to claim 'their' .eu domain >>name (a process called 'Sunrise' registration). After this, it is a >>free for all (a process called 'Landrush' registration). The EU have >>selected EURid to manage the .eu domain name - see >> >>http://www.eurid.eu/ >> >>You can check the status of 'your' .eu domain name via the WHOIS for >>.eu: >> >>http://www.whois.eu/ >> >>I only found out about this by chance. The related issue therefore is >>whether or not there is awareness within UK HE? Perhaps it isn't >>relevant to UK HE? >> >>Best wishes, >> >> Stephen... >> >> >>Stephen Emmott >>Head of Web Services >>London School of Economics and Political Science (LSE) >> >>020 7955 6939 (desk); 07711 082 554 (mobile); 020 7849 4901 (fax); >>http://www.lse.ac.uk/ (www); [log in to unmask] (email) >> >> > > > -- > Ben Parish > Webserver Administrator > IT & Telecommunications Department > University of the Arts, London > 65 Davies Street > London W1K 5DA > Tel: 020 7514 6217 > Fax: 020 7514 6046 > ------------------------------------------ > All new web support requests to the IT & T Helpdesk on 8888 or [log in to unmask] > ------------------------------------------ > > -- Ben Parish Webserver Administrator IT & Telecommunications Department University of the Arts, London 65 Davies Street London W1K 5DA Tel: 020 7514 6217 Fax: 020 7514 6046 ------------------------------------------ All new web support requests to the IT & T Helpdesk on 8888 or [log in to unmask] ------------------------------------------