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CREATING A POSITIVE MEDIA IMAGE FOR YOUR SERVICE 10 January 2007, London In an increasingly media dominated world, funding and support often go to those who present the best image of themselves through the media, rather than the most deserving. Learn how to construct and present the best image for your service to ensure continuing support and encouragement at this one-day course. BENEFITS OF ATTENDING By the end of the event participants will: · understand the principle features of media story selection · appreciate their ability to influence the media agenda · know how to write the best news releases and briefing papers · be better able to manage relationships with journalists. WHO SHOULD ATTEND? All those tasked with any element of preparation for media releases and stories. COURSE LEADER: CHRIS WELLS Chris lectures on a range of topics including copywriting, editing newsletters, producing effective literature and preparing fundraising strategies and sponsorship proposals. He has worked extensively within the voluntary, public and commercial sectors. SPECIAL NOTES Delegates are encouraged to bring their stories and news releases along to the seminar for review and improvement, plus copies of any recent media coverage they have achieved. PROGRAMME 9.15 Registration and coffee 9.45 Welcome and introduction 10.00 What do the media publish and why? 11:15 Coffee 11:30 Researching story possibilities from your service 1:00 Lunch 2:00 Writing and presenting a story 2:45 Tackling documents that offer few clues - further rapid reading ideas Practical: Exhuming bad news 3:15 Tea 3:30 Measuring, monitoring and managing the impact 4:30 Close FEES: CILIP personal members: £195 plus VAT £229.00 CILIP institutional members: £235 plus VAT £276.00 Non members: £270 plus VAT £317.00 PLACES ARE LIMITED TO: 20 HOW TO BOOK: TO MAKE A CONFIRMED BOOKING: Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE TO PROVISIONALLY BOOK A PLACE: To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/2007/mp/creatingpositivemediaimage.htm (Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.) BOOKING FORM: I would like to book a confirmed place on CREATING A POSITIVE MEDIA IMAGE FOR YOUR SERVICE, 10 January 2007, London Title: ____________ First name: _________________ Surname: ____________________________________ Job title: ____________________________________ Organisation: ________________________________ Address: ____________________________________ Town:________________ Postcode:______________ Email address: ________________________________ Tel___________________ Fax: __________________ Are you a CILIP member? YES __ NO __ Personal* __ Institutional __ * If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate. CILIP membership no: __________________________ Dietary/special requirements (sensory or physical) ___________________________________________ PAYMENT OF FEE: Option 1: __ Please send an invoice (Your payment will be due within 30 days of the invoice date). Please give invoice name and address if different from above: Invoice Name________________________________________ Invoice Address_______________________________________ _____________________________________Postcode_________ Option 2: __ I will be sending a cheque (payable to CILIP) for £_______________ Please tick here if you require a receipt: __ Option 3: __ Please debit £_________ to my credit card Credit card details: Name of cardholder:_______________________ Card no: __________________________________ Security code: _ _ _ Address the card is registered to _____________________________________________________________________ ________________________________________________________________________ Expiry date: _________________________________ Signature: ___________________________________ PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due. CILIP keeps any personal information you supply for the purpose for which you have provided it. It is not passed to other organisations unless this is made explicit when you supply it or if we are legally required to do so. However the Institute may from time to time wish to send you information about other services or products it provides. CILIP reserves the right to alter details or to cancel this event should the need arise. CILIP has provision for those in wheelchairs. Induction loops are also available. CILIP, The Chartered Institute of Library & Information Professionals Registered Charity no. 313014 Message sent by: Cara Watson Events Assistant, Training & Development CILIP 7 Ridgmount Street London WC1E 7AE Telephone: 020 7255 0560 Fax: 020 7255 0561 Email: [log in to unmask] Visit our web pages at: www.cilip.org.uk/training