 |
 |
**Apologies for cross posting** CILIP Information Services Group (London & South East Section) invites you to attend the following course: * MARKETING THE VIRTUAL INFORMATION SERVICE* Venue: CILIP, 7 Ridgmount Street, London WC1E 7AE Date: Monday 27th November 2006 Time: 9.15am4.30pm Course Leader: Antony Brewerton Cost (to include morning coffee, lunch and afternoon tea) : £80.00 plus VAT (Information Service Group members - £70.00 plus VAT) If you would like to attend please return the booking form below. PLEASE NOTE EARLY BOOKING IS ADVISABLE. Numbers are limited because of the format of the day. To discuss the contents of the course, please contact Antony Brewerton E-mail: [log in to unmask] Information is increasingly supplied and demanded in electronic format. Many people, if they still choose to use libraries, opt to use them remotely. Traditional enquiry services have been augmented or replaced by the Virtual Reference Desk. The information world has become more challenging; one of the greatest challenges we face is marketing our virtual services to customers (and potential users) we never see. Librarians and marketing have been uneasy bedfellows, but now that relationship is essential in this new environment. In Marketing the Virtual Information Service we will provide practical guidance on how to overcome some of these challenges. We will consider what we mean by marketing, and how theory can become successful practice, with case studies from academic, public and government information officers on how they promote their services, including the new virtual options. PROGRAMME 09.15 Registration and coffee 09.45 In Cyberspace no one can hear you ask. Welcome and introduction. Antony Brewerton (Subject team Leader: Oxford Brookes University Library) 10.00 Group discussion and feedback 10.30 From theory to practice Lisa Barwick (Communications & Marketing Officer, Information Services, University of Birmingham) 11.15 Coffee break 11.35 Developing and promoting an integrated enquiry service Liz Jolly (Associate Director in Information Services Division, University of Salford) 12.20 Promoting web services to the public Paul Donaghy (Electronic Library Services Manager, London Borough of Richmond) 13.00 Lunch 14.20 Promoting Government services Diane Rowland (Information Services Manager, InfoSource, Department of Trade & Industry) 14.40 But how will you do it? Group work activities including the opportunity to start upon developing plans for your own service, with the support of colleagues together with advice from experts in the field. 16.00 Feedback 16.30 End of the day (Tea will be served during the afternoon.) ISG L&SE Committee reserve the right to change speakers or subjects should it prove necessary. BOOKING FORM Please provide the details requested below and delete that which does not apply. Send completed forms to Anne Hayward [log in to unmask] Please reserve a place for me at Marketing the Virtual Information Service on Monday 27th November 2006. Name Position Address Telephone Number Email Address Have you any special dietary requirements? YES/NO I am a member of CILIP Information Services Group and wish to claim a reduced fee. YES/NO Cost of Course: ISG members: £82.25 (£70 + £12.25 VAT) Non ISG members: £94 (£80 +£14 VAT) Cheque payable to Information Services Group (L&SE) of CILIP. Please invoice me/my organisation: E-mail: OR postal address: Name Address Telephone No. (BACS information will be on the invoice.) All bookings will be acknowledged within 14 days. Cancellations later than two weeks before the course starts may attract the full fee. Substitutes may be sent instead of the named individual. ******************* Anne Hayward Hon. Treasurer, ISG (London & South East Section) 38 Bunces Close, Eton Wick, Berkshire, SL4 6PL [log in to unmask] (Please note that my e-mail address is incorrect on printed publicity for the course - not [log in to unmask]) Vicky Robertson Reader Services Librarian Library School of Pharmacy University of London 29-39 Brunswick Square London WC1N 1AX Tel: (0207) 753 5833 Fax: (0207) 753 5947