 |
 |
USING THE INTERNET TO RESEARCH COMPANIES AND MARKETS 3 October 2006, London This very practical workshop will outline how the Internet can help you to understand a company or marketplace. The Internet continues to increase in size and this event will outline what research is possible either with a search engine's help or by going directly to sites that search engines do not, or are unable to, search. In addition to facts, the workshop will also address rumours (perhaps as important a source to business as any other type of information!) and will particularly, though not exclusively, identify free sources of information accessible from any library or information unit computer connected to the Internet. BENEFITS OF ATTENDING By the end of the event participants will have: · a finding list of key websites in these subject areas · strategies, basic and creative, for effective internet business information searching · an opportunity to test their skills and investigate some key sites in a case study WHO SHOULD ATTEND? Information specialists who have an interest in company, market and general business information. This is likely to appeal particularly to those: · who have been doing business information enquiries for at least six months and need to expand their basic knowledge · moving into this subject area who need to pick up ideas fast · with significant business information experience who want to test their current understanding of what is possible. This is not a general "introduction to the internet" workshop and it will assume that attendees are already competent users of the major search engines. WORKSHOP LEADER: TERRY KENDRICK Terry Kendrick, originally a librarian, is a marketing and information consultant who since 1987 has undertaken marketing and information projects in seventeen different countries for over fifty large organisations. He is teaching business research methods on the University of East Anglia MBA programme. PROGRAMME 9.15 Registration and coffee 9.45 Welcome and introduction 9.55 The range of business information sources on the Internet 10.15 Key company information publishers on the Internet 11.15 Coffee 11.30 Key market research and statistics publishers on the Internet 12.30 Case study exercise 1.15 Lunch 2.00 Rumours and sighs: searching the human web - mailing lists and newsgroups 3.00 Tea 3.15 Beyond search engines - finding "invisible" business and market information 4.00 Creative ways to use the Internet to research companies and markets 4.30 Discussion and close FEES: CILIP personal members: £190 plus VAT (£33.25) £223.25 CILIP institutional members: £230 plus VAT (£40.25) £270.25 Non members: £265 plus VAT (£46.38) £311.38 PLACES ARE LIMITED TO: 18 HOW TO BOOK: TO MAKE A CONFIRMED BOOKING: Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE TO PROVISIONALLY BOOK A PLACE: To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/2006/ict/usinginternetresearchcompaniesandmarkets.htm (Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.) BOOKING FORM: I would like to book a confirmed place on USING THE INTERNET TO RESEARCH COMPANIES AND MARKETS, 3 October 2006, London Title: ____________ First name: _________________ Surname: ____________________________________ Job title: ____________________________________ Organisation: ________________________________ Address: ____________________________________ Town:________________ Postcode:______________ Email address: ________________________________ Tel___________________ Fax: __________________ Are you a CILIP member? YES __ NO __ Personal* __ Institutional __ Student** __ Unwaged __ * If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate. ** The Student rate applies to personal payers only - but not if organisations are paying the fee CILIP membership no: __________________________ Dietary/special requirements (sensory or physical) ___________________________________________ PAYMENT OF FEE: Option 1: __ Please send an invoice (Your payment will be due within 30 days of the invoice date). Please give invoice name and address if different from above: Invoice Name________________________________________ Invoice Address_______________________________________ _____________________________________Postcode_________ Option 2: __ I will be sending a cheque (payable to CILIP) for £_______________ Please tick here if you require a receipt: __ Option 3: __ Please debit £_________ to my credit card Credit card details: Name of cardholder:_______________________ Card no: __________________________________ Security code: _ _ _ Address the card is registered to _____________________________________________________________________ _____________________________________________________________________ Expiry date: _________________________________ Signature: ___________________________________ PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due. CILIP keeps any personal information you supply for the purpose for which you have provided it. It is not passed to other organisations unless this is made explicit when you supply it or if we are legally required to do so. However the Institute may from time to time wish to send you information about other services or products it provides. CILIP reserves the right to alter details or to cancel this event should the need arise. CILIP has provision for those in wheelchairs. Induction loops are also available. CILIP, The Chartered Institute of Library & Information Professionals Registered Charity no. 313014 Message sent by: Cara Watson Events Assistant, Training & Development CILIP 7 Ridgmount Street London WC1E 7AE Telephone: 020 7255 0560 Fax: 020 7255 0561 Email: [log in to unmask] Visit our web pages at: www.cilip.org.uk/training