***Apologies for cross posting***
Please contact Martin Edwards (details below) if you are interested in this event.
MARKETING -GIVES YOUR LIBRARY WINGS!
A workshop with Antony Brewerton
Wednesday 15th February 2006
Library and Information Services, Caerleon Campus Library, University of Wales, Newport
What is marketing?
Do you think marketing is all about selling something to someone who doesn't really want it?
Do you think PR is for the likes of politicians and pop stars, but not for you?
Well think again!
During his workshop, Antony Brewerton will explore why we all need to be involved in marketing the Library, its services and ultimately ourselves.
He will consider the theories behind marketing and lead a workshop exercise to help you discover what effective and efficient marketing strategies can work for you ...and give your library wings!
AIM:
To aid colleagues in the mastery of marketing techniques, specifically for the promotion of library and information units and their services
OBJECTIVES:
To consider the benefits of marketing.
To introduce theories of marketing and how they can be practically adopted by the LIS professional.
To explore real-world opportunities for marketing library and information services in an efficient and effective manner.
PROGRAMME:
10.00 Introductions
Marketing - why we do not market
- why we must!
10.45 Break
11.00 Top tips for marketing your library
12.30 Lunch
13.15 Looking for inspiration?
A library marketing case study
14.00 Activity
15.00 Break
15.30 Feedback
16.00 Closing comments
End
WHERE IS THE EVENT?
University of Wales, Newport - Wednesday 15th February 2006.
Caerleon Campus Library - Library Training Suite
A university map is available here: http://www.newport.ac.uk/cl/caermap.pdf
Directions to the university are available here http://www.newport.ac.uk/cl/location.htm
Please arrive early and if you wish to park a car on campus inform Martin Edwards when you make your booking for the event.
HOW TO BOOK:
To book a place on this course, please contact Martin Edwards by e-mail ([log in to unmask]), and complete the form below.
Alternatively, the form can be printed and posted to Martin Edwards
Library & Information Services, University of Wales, Newport, Caerleon Campus, PO Box 179 Newport, South Wales NP18 3YG.
FEES:
£50 + VAT; * Two FREE places are available for students and/or the unwaged. The booking form below should still be completed.
BOOKING FORM:
I would like to book a confirmed place on the marketing workshop with Antony Brewerton at the University of Wales, Newport.
Title:
First name:
Surname:
Organisation (if any):
Address:
Town:
Postcode:
Email address:
Tel:
Fax:
Dietary/special requirements (sensory or physical):
PAYMENT OF FEE:
(if you are responding by e-mail, please make your payment option clear or indicate that you are booking one of the two FREE places)
Option 1: __ Please send an invoice (your payment will be due within 30 days of the invoice date).
Option 2: __ I enclose a cheque (payable to Career Development Group
Wales) for £_______________ .
PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received within seven working days prior to the event, 50% of the fee will be due.
Career Development Group, Wales keeps any personal information you supply for the purpose for which you have provided it. It is not passed to other organisations unless this is made explicit when you supply it or if we are legally required to do so.
Career Development Group, Wales reserves the right to alter details or to cancel this event should the need arise.
Visit our web pages at:
http://www.careerdevelopmentgroup.org.uk/divisions/waless.htm <http://www.careerdevelopmentgroup.org.uk/divisions/waless.htm>
Please give invoice name and address if different from above (delete the lines if you are using e-mail):
____________________________________________________
____________________________________________________
____________________________________________________
ANTONY BREWERTON
Antony is Subject Subject Team Leader (Arts, Social Sciences and
Hospitality) at Oxford Brookes University Library. He was previously at the University of Reading where (amongst other things) he coordinated Library PR and compiled the Library's successful entry in the LA/TC Farris Publicity and Marketing Awards. He has written and lectured on the image of
librarians/the marketing of library services and was the Library Association's National Academic Coordinator for the last National Libraries Week. He is the Editor of SCONUL Focus and a member of the
SCONUL Advisory Committee on Communications and Marketing. Most
importantly, he is the Convenor of the Oxford Brookes University Library Marketing Group, the Group that won the CILIP: Chartered Institute of Library and Information Professionals/Emerald Public Relations and Publicity Award for a 'promotional campaign with a budget under £500', for its imaginative Inspiration Campaign.
INFORMATION ABOUT OTHER COURSES
If you would like information on any upcoming training and development workshops being run by CILIP, then please visit these pages.
http://www.cilip.org.uk/training/training/
Martin Edwards
Career Development Group, Wales
Library & Information Services
University of Wales, Newport
Caerleon Campus
PO Box 179
Newport
South Wales
NP18 3YG
T: +44 (0) 1633 432102
M:+44 (0) 1633 432245
E: [log in to unmask]
W: http://library.newport.ac.uk <http://library.newport.ac.uk/>
