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Peter's right - information professionals love it when journals change name - you get to do all those exciting "Continues" and "Continued as" references in the bibliographic records and journals lists, debate whether to shelve the old title with the new one or keep them in their respective alphabetical places, continually tell people who can't find the new issue that it's now called "Cycling Monthly" (or not, as the case may be...), and so on. What would be really cool would be if it changed size, enumeration, publication schedule and ISSN too, preferably mid-year.... Basically, we might not be the most impartial group to ask...! On the surface though, keeping a link via the the subtitle could be a good move if there is a change. A friend of mine who works in branding knows of organisations who've spent huge amounts re-inventing themselves, only to be known for years afterwards, even in their own communications, as "X (formerly Y)". Tom. Tom Bishop Information Services Manager The Royal College of Surgeons of England Library. -----Original Message----- From: An informal open list set up by the UK Serials Group [mailto:[log in to unmask]] On Behalf Of Kirsty Luff Sent: 19 April 2006 15:58 To: [log in to unmask] Subject: Journal names - does it influence purchasing decisions? The editor of one of our journals is considering changing the title to try and make it more appealing internationally. We would be very grateful for feedback about whether a journal title change would influences buying decisions. The journal is very international in actuality, with a broadly based editorial board and a mix of articles from around the world. However, does the name "Journal of the British Menopause Society" likely put off readers/librarians abroad? If we changed it to "Menopause Health" or "Annals of the Menopause" or "Menopause & Ageing" with a subtitle of "journal of the British Menopause Society", would this make readers/librarians more likely to subscribe to it? Any comments gratefully appreciated. Kind regards Kirsty Kirsty Luff Journals Circulation and Licensing Manager Royal Society of Medicine Press ********* Important Notice - Disclaimer *********** This email is from the Royal Society of Medicine, Registered Charity No:- 206219 This email and any attachments may contain confidential information and/or copyright material. This email is intended for the use of the addressee only. Any unauthorised use may be unlawful. If you receive this email by mistake, please advise the sender immediately by using the reply facility in your email software and then delete the message. Email sent to the RSM may be monitored in line with current legislation and good practice. ***************************************************