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The following Press Release from WARC.com, announcing a new interface plus new features such as Athens authentication, might be of interest to members of this list. Press Release ********************************************************* WORLD ADVERTISING RESEARCH CENTER ANNOUNCES A MAJOR UPGRADE TO WARC.COM, ITS AWARD-WINNING INFORMATION SERVICE FOR THE GLOBAL ADVERTISING, MARKETING AND MEDIA INDUSTRY World Advertising Research Center (WARC) today announces the launch of its latest version of WARC.com. Following an extensive programme of research amongst subscribers and the wider marketing communications industry, the site has been completely redesigned with a host of new features delivering real productivity benefits for new and existing customers alike. Some of the more important developments are: * ATHENS authenticated access to WARC.com * A fresh new design which makes navigation easier throughout the site * Eight new themed zones that highlight the latest additions in key areas like brands, consumer insight, media and advertising * An improved search function making it much easier to refine results, view summaries before selecting articles and link to related topics * A powerful case studies search to pinpoint the case studies that really match criteria selected * New content including Media FAQs, expert guides to media strategy, planning and execution Speaking about the new site WARC Managing Director, Robin Sutton, said: "We've listened carefully to our users to find out how they want WARC.com to work best for them. The new site represents a major investment to turn our customers' wishes into reality and the reception to the beta version has been fantastic. It's clear that WARC.com is now a world-class information service and is cementing its position as an essential business tool for the leading players in the global advertising industry." Matt Holland, Subject Librarian at Bournemouth University, supporting Bournemouth Media School, commented after seeing the new version for the first time: "This is a revelation; it's really clear and very usable. The click through from the subject tabs and advanced search is a real improvement on the previous interface. I think you have managed to achieve browsability and searchability. Very happy with this as it is much more intuitive." WARC.com is used regularly by more than 30,000 people working in advertising, marketing, media and market research organisations in over 80 countries around the world. ENDS ********************************************************* Note for Editors The World Advertising Research Center (WARC) is a leading provider of information and statistics on all topics of importance to the marketing communications, media and advertising industries - worldwide. Major publications include Admap Magazine, Market Leader, the International Journal of Advertising and the highly regarded series of Pocketbooks which provide essential facts and statistics on all aspects of marketing. WARC has also invested substantially in creating www.warc.com <http://www.warc.com/> , a groundbreaking database of marketing communications content from around the world including material from the American Association of Advertising Agencies, the Advertising Research Foundation, the Institute of Practitioners in Advertising in the UK, ESOMAR (European Society for Opinion and Marketing Research) and many other leading sources. Warc.com has become a key business tool for the world's leading advertising and media agency groups, advertisers and media owners. WARC.com has twice been winner of the Data Publishers Association (DPA) award for best online research product. Contact details For further information about this press release and The World Advertising Research Center contact: Anna Lister Cheese, World Advertising Research Center, PO Box 69, Henley-on-Thames, Oxfordshire RG9 1GB, UK Telephone: +44 (0)1491 418 645 Fax: +44 (0)1491 418 600 Email: [log in to unmask] Anna Lister Cheese Market Development Manager, WARC.com World Advertising Research Center Farm Road, Henley-on-Thames, Oxon. RG9 IEJ Tel: +44 (0)1491 418 645 - direct line Tel: +44 (0)1491 411 000 - switchboard Fax: +44 (0)1491 418 600 E-mail: [log in to unmask] <mailto:[log in to unmask]> Web: www.WARC.com <http://www.warc.com/>