a. Are you a UK librarian working in a library or information unit (academic, charities, NHS, professional association etcetera) that supports
NHS staff?
b.. Are you interested in learning about how to promote and market your information and library
service?
c.. Would you like to participate in an e-learning approach to training -
the second course in the second series of the successful FOLIO Programme,
sponsored by the National Library for Health Librarian Development
Programme?
If your answer to the above is "Yes" then you are invited to register on the
FOLIO Promoting and Marketing Library and Information Services (ProMISe)training course to run from Monday 12th June until Friday 28th July.
Promoting and Marketing Library and Information Services (ProMISe)Course aim... This course aims to help participants gain an understanding and appreciation for the value and importance of marketing and promotion in any type of library or information service. Course objectives/ Learning outcomes... By the end of this course participants will be able to:a.. Understand the process of marketing as it specifically relates to library and information services.b.. Identify considerations when selecting specific marketing or promotion methods for use within their own library or information context. c.. Identify and evaluate approaches that might prove successful within the context of a local Libraries Awareness Week. d.. Describe the main considerations when planning and implementing a marketing strategy. e.. Engage with fellow participants in discussing issues connected with the marketing and promotion of information services.
For the first time we are using SELF-REGISTRATION for this course. Please
follow closely the instructions given below. [Please note that places are
ONLY AVAILABLE TO UK LIBRARY STAFF WORKING IN A LIBRARY OR INFORMATION UNIT
(ACADEMIC, CHARITIES, NHS, PROFESSIONAL ASSOCIATION ETCETERA) THAT SUPPORTS
NHS STAFF. If you are not eligible and try to join the list your email
address will be removed prior to commencement of the course and the place
offered to an eligible applicant]. There are fifty places available and
these will be allocated on a 'first come, first served' basis. Please do not
reply to this message or try to use any other email addresses to register.
How to join the FOLIO Course: Promoting and Marketing Library and Information Services (ProMISe)There are three methods to join the Promoting and Marketing Library and Information Services (ProMISe)course. They are all managed through the FOLIO Jiscmail list:
Method 1: Via the FOLIO List Homepage
(http://www.jiscmail.ac.uk/lists/folio.html)
From the list homepage http://www.jiscmail.ac.uk/lists/folio.html follow
the third bulletpoint link "Join or leave the list (or change settings)".
Fill in your email address, name, and click on the 'Join...' button. Leave
all other settings on the default settings.
Method 2: Via Email
Send the command: SUBSCRIBE folio <forename surname>
To either: [log in to unmask] or [log in to unmask]
Subject: The subject is ignored by LISTSERV, so can be left blank.
Message: Ideally, all that should be present in the Message body is the
command SUBSCRIBE folio <forename surname>.
Note: Your email address is automatically taken from your email, as is your
name if present.
Example: SUBSCRIBE folio Joe Bloggs
This is the standard subscription, in this case subscribing to the
Promoting and Marketing Library and Information Services (ProMISe)course (on the FOLIO discussion list) with the name "Joe Bloggs".
Method 3: Via the Jiscmail Subscriber's Corner facility
Subscriber's Corner is a powerful tool for managing your subscriptions. It
may seem detailed to use at first but, once you get used to it, is much more
flexible than other methods.
From http://www.jiscmail.ac.uk select "Subscriber's Corner" from the QUICK
LINKS listing on the left-hand side.
When you are in Subscriber's Corner - On the left-hand navigation bar, type
in folio in the 'Narrow selection' field. Change 'Show' to "All lists" and
then click on Submit.
You should then see a table containing only the folio list. Tick the box
to the left of folio, at the bottom of the table change the drop down
listbox to "Subscribe" and click on 'Submit changes'. {DO NOT attempt to join the similarly-named e-folio list]
NOTE: Once you have submitted your request to join via any of these three
methods you will have registered a provisional booking for the course. Your
booking will be confirmed by email during the week beginning Monday 5th June 2006. Please only join if you are seriously considering undertaking
the course. If your circumstances change in the meantime please unsubscribe
at your earliest opportunity to free up a place for another librarian. We
shall maintain a "waiting list" for all applications received after the
first 50 places.
Andrew Booth,
Programme Director, FOLIO Programme - National Library for Health Librarian
Development Programme,
School of Health and Related Research (ScHARR),
University of Sheffield,
Regent Court, 30 Regent Street, SHEFFIELD, S1 4DA
Tel: 0114 222 0705
Fax: 0114 272 4095
Email: [log in to unmask]
Web: http://www.nelh.nhs.uk/folio/
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Additional Information about FOLIO
What is FOLIO?
a.. FOLIO is a programme of online learning for health librarians. FOLIO
forms part of the NLH Librarian Development Programme which was established
to provide support for librarians moving into new roles, focusing on the
development of skills in health informatics and knowledge management,
especially related to digital libraries.
b.. For an overview of the FOLIO programme, see the 'FOLIO: Off-the-shelf
learning for librarians' presentation [Delivered on June 3rd 2004 at the
'Supporting Online Learning 2: Embedding and Linking' seminar, run by the
Northwest Multimedia and Information Technology Group], available at:
http://www.nelh.nhs.uk/folio/folio_presentation.pps
Why online learning?
a.. FOLIO was set up because librarians often find it difficult to get
away from the workplace to attend training, whether because of staff
shortages, limited budgets, travel time or other difficulties.
Who is involved?
a.. FOLIO is delivered by a team based at ScHARR, University of Sheffield.
It is commissioned by the National Library for Health.
b.. The FOLIO Curriculum Group determines the syllabus. The group includes
representatives from the CILIP Health Libraries Group and the LKDN Workforce
Development Group; an e-learning expert; a graduate of the FOLIO pilot; as
well as suppliers and commissioners. The group is informed by training
needs analyses and by wide consultation on training needs.
How long will the course take to complete?
Assessment is by a portfolio compiled over the duration of the course. For
the production of a good portfolio, students should spend about 2-4
hours per week on the tasks and exercises.
How much does the course cost?
Costs for the UK-version of the course are being met by the NLH Librarian
Development Programme. The course is therefore free at the point of
delivery.
What if I have to miss a few days due to holidays or work commitments?
It is possible to "catch up" within a two-week extension automatically
offered at the end of the course. Please note that this particular course
attempts to minimise commitments around the time of Bank Holidays.
What if I work part-time?
Previous participants have found it possible to complete FOLIO courses even
when working on a part-time basis. Part-time participants will particularly
benefit from the two-week extension offered at the end of each course.
Can I join part-way through the course?
Unfortunately due to issues concerning group dynamics, together with
administrative arrangements, it is only possible to participate if you have
pre-registered for the course. However we naturally hope that the course
will be so successful that it will be repeated on a later occasion!
