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Kong heads 'download to own' revolution 
Owen Gibson, media correspondent
Friday March 24, 2006
The Guardian
Peter Jackson's blockbuster King Kong is to become the first movie available
to download over the internet in the UK on the same day as it is released on
DVD, a move that the Hollywood studios claim could revolutionise the film
industry. 
Universal Pictures yesterday said that the film would spearhead its move
into the so-called "download to own" market, in partnership with a DVD
rental site called LoveFilm and the US internet giant AOL. For £19.99, film
fans will be able to download two digital copies of the movie: one to watch
on their laptop or desktop computer and one that can be transferred to a
compatible portable device. They will also be sent a copy of the movie on
DVD through the post. 
Peter Smith, president of Universal Pictures International, said: "The
entertainment industry is changing rapidly, with an emphasis on instant
access." 
About 30 other Universal films will initially also be made available in this
way, including Pride & Prejudice, Serenity and Nanny McPhee. LoveFilm's
chief executive, Mark Livingstone, said: "This move represents a landmark
development in the entertainment world and the way customers view movies." 
Some films are already available via broadband, and Sky has launched an
internet version of its movie channel, offering subscribers 200 films to
download over the internet. But existing services tend only to make films
available for a single viewing before they are wiped from the viewer's hard
drive, and they are released months after the DVD. 
The move coincides with a vociferous debate in the film industry over the
best way to combat digital piracy. 
But some doubt whether film lovers will agree to pay more to download a film
as well as to buy it on DVD. The prices of DVDs have plummeted as a result
of intense competition and many people now own cheap portable players. 



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