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Dear Emily,

I remember that Ben Gammon, when he was working at the Science Museum,
did some evaluation of art installations that were part of the Wellcome
Wing exhibitions. (You may have already been able to get hold of this
research through Wellcome) 

As I understand it, the context of the science museum had a big impact
on how people understood the art. Because visitors were in a science
museum, they weren't expecting to see art and so either didn't recognise
what they had seen as art, or perceived it in a far more literal sense
than if they had seen the same work in another context, for instance an
art gallery.

Good luck,

Regan Forrest
Haley Sharpe Design

(also second Richard's call to join us at British Interactive Group!)

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