What a wonderful idea this is, but where is DCMS, MLA and public libraries in this scheme?

Surely a deal could have been struck whereby all bags of books had an invitation to the family/parent/carer, and the child, inviting them to the library to 'swop' the books once they had been used, or take out more books.,telling them about the stock of the library and the other many services libraries provide to children and the whole family., and with a life membership card to the library for the child?