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by Herbert F. Makoye This paper explores the use of radio soap operas in Tanzania and proposes that the acceptance and success of these programmes is largely because of the tradition of tale telling in Tanzania. "The nature of communication or the exchange of ideas in tale telling and in radio soap operas may be similar to other process of communication in which the communicator transfers a message to his/her listener. However, the additional factor of entertainment that the listeners/audience experience is what in most makes the difference when compared with other channels of communication." http://www.comminit.com/africa/edutainment/edutainment/edutainment-23.html -- Visit my blog at: http://gionnetto.blogspot.com/ "Don't be so open minded that your brain falls out."