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Jacqueline Hollowood wrote: > what sort of comment is this? when David Newman said: > I'm not sure exactly how they counted the sex of all the team members > designing a web site, but maybe the difference we should be looking at > in the beauty products sites is the sexual orientation of the designers > (as in the fashion industry). Here in Northern Ireland, every public body has to assess all the equality impact of its policies (male/female, gay/straight, catholic/protestant/other, old/young, different races, different disabilities), not just pick one at a time. There is a unified equality commission that judges the annual equality impact assessments, and the quality of the consultations held. We are waiting for people in England to catch up, and stop looking at just one factor at a time. In particular, a study of 30 male and 30 female students and teachers is not a thorough investigation of the way equality and diversity factors affect the psychological impact of web site design. Also, you seem to have missed the first point I made. Most professional web sites are developed by a team, not an individual. The graphic designers, copywriters, programmers, animators and information scientists come from different educational backgrounds, and between them are more diverse than any single one of those disciplines. For example, more than half of our Management and Information Systems graduates are female, while most of the Computer Science graduates here are male. Put them together with artists and others, and you get quite a mix. -- Dr. David R. Newman, Queen's University Belfast, School of Management and Economics, Belfast BT7 1NN, Northern Ireland (UK) Tel. +44 28 9097 3643 FAX: +44 28 9097 5156 mailto:[log in to unmask] http://www.qub.ac.uk/mgt/