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Klaus

I agree with the importance of making something real. However I don't  
believe that intention or 'aim' is just of personal importance.  
Intention as aim ie "what are you aiming to do?" is as important to  
social systems as it is to individuals. The metaphor does not adhere  
only to the individual. I think knowing what one is "aiming to do" is  
of seminal social relevance whether one is an individual human being  
or a social collective. I also believe that the individual and social  
are not so separate.

Harold


On Aug 10, 2005, at 3:17 PM, Klaus Krippendorff wrote:

> dear harold,
> i know herrigel's book as well, but it has more to do with oneself,  
> with
> focusing on what is important in one's life using archery as  
> metaphor.  this
> is of personal importance but not socially relevant.  you and erik  
> wrote
> about design as service to the community.  that services cannot be  
> entirely
> mental, imaginary, on intentional.  it must be manifest in the  
> delivery of
> something, which i think is best described by a proposal.  i say  
> proposal,
> not plan, because plans are worthless if they do not entice people  
> with
> means, know-how, and interest to accept the proposal for what it  
> suggests.
> also, i say proposal, not specifications, as many design activities  
> outline
> an approach and leave certain details open to be determined by  
> others, even
> by users who may have ideas that differ from designer's intentions.
> engineers, for example, might take a design as the contours within  
> which
> they can work out their contributions.  the notion of  
> specifications does
> not imply the freedom for others to interpret a design
> klaus
>