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Klaus, Rosan et al On 1/9/05 2:13 PM, "Klaus Krippendorff" <[log in to unmask]> wrote: > the meaning of communication is not determinable by the communicator (the > intentional fallacy). > > a designer can make a proposal but if nobody reads it as a proposal, it did > not propose (or specify) anything. I think the point here is not that the proposal has no effect - just not the linear classically causal effect that may have been intended. If a proposal is ignored that to me qualifies as an effect (that is even measurable). I am interested in intention as a causal manager of thought which requires a capacity to act to effect change. That change may be interpreted in a variety of ways without negating its causal origin. chuck