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RURAL TOURISM AND SUSTAINABLE BUSINESS

Edited by Derek Hall, Irene Kirkpatrick and Morag Mitchell

 

“This book provides constructive knowledge on the development and diversity of rural tourism. It will contribute to a much-needed reinvigoration of the rural tourism debate.”Anders Sørensen, CEUS Business School, Denmark

 

“This is a a book to savour and one that should make readers think. Well chosen contributors from around the world present a rich mix of theory and practice.” Bernard Lane, co-editor: Journal of Sustainable Tourism

 

Key Features

·          Covers a broad range of  international destinations

·        Includes latest thinking on rural tourism, exemplified by case studies

·        Thematic structure and strong editorial input provide a coherent overview of the subject

 

This is a structured, edited book of nineteen chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.

 

1.  Rural Tourism and Sustainable Business: Key themes and issues, Morag Mitchell and Derek Hall

STRATEGIC CONSIDERATIONS

2. Rural tourism policy:  European perspectives, M. Nylander and D. Hall; 3. Rural tourism business:  a North American overview D. Timothy; 4. Legislative frameworks for rural tourism G.K Priestley, G. Cánoves, M. Seguí and M. Villarino; 5. Effective marketing for rural tourism, J. Clarke; 6. Exploitation of ICT for rural tourism enterprises: the case of Aragon, Spain G. Evans and P. Parravicini;

NETWORKS, PARTNERSHIPS AND COMMUNITY SUPPORT

7. Co-operative marketing structures in rural tourism:  the Irish case,  C. Gorman; 8. Regional co-operation in rural theme trails, K. Meyer-Cech; 9. Rural wine and food tourism cluster and network development, C M. Hall;
10. Globalisation, rural tourism and community power, H. Mair, D. G. Reid and W. George; 11. The development of tourism businesses in rural communities: the case of the Maroons of Jamaica, D. Chambers; 12. Farm tourism co-operation in Taiwan, Ming-Huang Lee

QUALITY SUSTAINABLE BUSINESS

13. Quality as a key driver in sustainable rural tourism businesses, R. Youell and R. Wornell; 14. Rural tourism businesses and environmental management systems, D. Leslie; 15. Researching the links between environmental quality kite marks and local tourism business performance:  a discourse analysis of the Welsh rural beach quality ‘Green Coast Award’, D. Botterill and C. Nelson; 16. Entrepreneurial personality traits in managing rural tourism and sustainable business, W. Schiebel; 17. Business development, rural tourism and the implications of milieu, F. Williams and A. Copus; 18. Sustainable rural tourism business practice, J. Vernon, S. Essex and K. Curry

CONCLUSION
19. Rural tourism business as sustained and sustainable development? Derek Hall and Morag Mitchell

 

Editor information: The editors worked together in the former Leisure and Tourism Management Department of the Scottish Agricultural College (SAC) which produced the ‘Auchincruive Declaration’ on tourism and rural sustainability. They have common interests in sustainable rural development. Dr Mitchell is now with SAC Aberdeen, Ms Kirkpatrick is with SAC Auchincruive, and Prof Hall is Visiting Professor with Häme Polytechnic, Finland and a partner of Seabank Enterprises, Scotland.

 

AOT 26 

23rd May 2005                                                        234 x 156mm                                          384pp

Hbk 1-84541-012-2  / EAN 9781845410124                         £89.95 / US$169.95/ CAN$199.95

Pbk 1-84541-011-4  / EAN 9781845410117                         £34.95/ US$69.95/ CAN$89.95

Ebook: 1-84541-013-0 / EAN 9781845410131                      £89.95 / US$169.95/ CAN$199.95

 

Subject (BIC):Tourism Industry (KNSG), Rural Planning (RPG), Sustainability (RNSD)

Level: Post-Graduate/ research/ Professional Territory:World

 

This book (and all Channel View Publications books) can be ordered via our secure, fully searchable website www.channelviewpublications.com. This offers 20% discount to any address in the world, plus shipping (airmail where appropriate). Alternatively, it can be ordered through any bookshop, or in case of difficulty contact the publisher for further details of how to order.

 

 

 

Sami Grover

Commissioning Editor

Multilingual Matters/Channel View Publications
Clevedon, BS21 7HH England

 

Tel. +44 1275 876519
Fax. +44 1275 871673
E-mail: [log in to unmask]
www.channelviewpublications.com

 

Visit our website www.channelviewpublications.com to purchase books at 20% discount!

 

We are proud to have our online journals included in the ALJC in partnership with Swets: www.alpsp-collection.org

(winner of the 2004 International Information Industry Award for “Best STM Information Product”)

 

 

 


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