Tourism Behaviour: Travellers' Decisions and Actions
R March, University of New South Wales, Australia, and A G Woodside, Boston College, USA
This book provides fresh insights into how individuals make trade-off's in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. The book considers plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. It provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behaviour.

CABI Publishing   HB   228 pages   ISBN 0 85199 021 5   £55.00 (US$100.00)

For more information, including table of contents go to: www.cabi-publishing.org/bookshop

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