PRODUCING EFFECTIVE PROMOTIONAL LITERATURE
26 May 2005, Edinburgh
Promotional materials such as newsletters, pamphlets, posters and promotional letters
have a key part to play in raising the profile of the organisation. They are vital tools
for promoting existing and new services and for encouraging new users to try your
range of services. Effective promotional literature can be produced in-house on a
small budget. But how many of us are confident that we are getting the most from the
time invested in producing promotional material? Does it really work? How can the
chances of printed promotional literature being read be dramatically increased?
BENEFITS FROM ATTENDING
This workshop will give participants invaluable tips and techniques for producing
promotional materials that will help them spread the word about their services.
BY THE END OF THE EVENT PARTICIPANTS WILL HAVE:
* considered the habits of their readership and what is likely to appeal to them
* explored ideas for producing an effective publicity campaign
* received tips on visual impact of literature
* considered different styles for brochures and how to improve response
* looked at how to use illustrations and headlines effectively
WORKSHOP LEADER: CHRIS WELLS
Chris lectures on a range of topics including copywriting, editing newsletters,
producing effective literature and preparing fundraising strategies and sponsorship
proposals. He has worked extensively within the voluntary, public and commercial
sectors.
SPECIAL NOTE:
Participants are encouraged to bring current and past copies of their printed material
with them.
FEEDBACK FROM PREVIOUS PARTICIPANTS:
"Practical, usable ideas which will be easy to put into practice in my job"
"Excellent presenter - he knows his stuff!"
"Interesting, interactive, fun!"
PLACES ARE LIMITED TO: 24
RELATED WORKSHOPS:
Producing & Editing a Newsletter <http://www.cilip.org.uk/training/training/mf/producingeditingnewsletter.htm>
Writing for the Web, Writing for the People <http://www.cilip.org.uk/training/training/mf/writingfortheweb.htm>
PROGRAMME:
9.30 Registration and coffee
10.00 Welcome and introduction
10.15 Laying the groundwork, describing the campaign, ideas and the approaches,
audience types and reading habits
11.30 Coffee
11.45 Themes, slogans, logos and all that
1.00 Lunch
1.45 The long and the short of copy - including the effective use of illustration and
emphasis devices
3.00 Tea
3.15 Brochures and leaflet styles, layout that improves response, response devices -
role and practicality
4.30 Workshop review / final comments
4.45 Close
FEES:
CILIP personal members: £140 plus VAT (£24.50) £164.50
CILIP institutional members: £170 plus VAT (£29.75) £199.75
Non members: £195 plus VAT (£34.13) £229.13
CILIP unwaged: £25 plus VAT (£4.38) £29.38
HOW TO BOOK:
TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the
Training & Development Department on 020 7255 0561, or post to: Training &
Development, CILIP, 7 Ridgmount Street, London WC1E 7AE
TO PROVISIONALLY BOOK A PLACE:
To make a provisional booking simply telephone us on 020 7255 0560, textphone 020
7255 0505, email [log in to unmask] <mailto:[log in to unmask]> or visit this workshop's web page at
http://www.cilip.org.uk/training/training/mf/producingeffectivepromotionallit.htm
(Provisional bookings will be held for three weeks. A confirmed booking must be
received within this period or your place may be lost.)
BOOKING FORM:
I would like to book a confirmed place on PRODUCING EFFECTIVE
PROMOTIONAL LITERATURE, 26 May 2005, Edinburgh
Title: ____________ First name: _________________
Surname: ____________________________________
Job title: ____________________________________
Organisation: ________________________________
Address: ____________________________________
Town:________________ Postcode:______________
Email address: ________________________________
Tel___________________ Fax: __________________
Are you a CILIP member? YES __ NO __
Personal* __ Institutional __ Unwaged __
* If you are a Personal Member, but your employer is paying, they will still be
charged at Personal Member rate.
CILIP membership no: __________________________
Dietary/special requirements (sensory or physical)
___________________________________________
PAYMENT OF FEE:
Option 1: __ Please send an invoice
(your payment will be due within 30 days of the invoice date).
Please give invoice name and address if different from above:
____________________________________________________
____________________________________________________
____________________________________________________
Option 2: __ I will send a cheque (payable to CILIP) for £_______________
Please tick here if you require a receipt: __
Option 3: __ Please debit £_________ to my credit card
Credit card details:
Name of cardholder:_______________________
Card no: __________________________________
Expiry date: _________________________________
Signature: ___________________________________
PLEASE NOTE: cancellations received on the day will incur the full fee. If a
cancellation is received in the seven working days prior to the event, 50% of the fee
will be due.
CILIP keeps any personal information you supply for the purpose for which you have
provided it. It is not passed to other organisations unless this is made explicit when
you supply it or if we are legally required to do so. However the Institute may from
time to time wish to send you information about other services or products it provides.
CILIP reserves the right to alter details or to cancel this event should the need arise.
CILIP has provision for those in wheelchairs. Induction loops are also available.
CILIP, The Chartered Institute of Library & Information Professionals
Registered Charity no. 313014
Message sent by:
Iona Khan
Events Assistant, Training & Development
CILIP
7 Ridgmount Street
London
WC1E 7AE
Telephone: 020 7255 0560
Fax: 020 7255 0561
Email: [log in to unmask]
Visit our web pages at: www.cilip.org.uk/training <http://www.cilip.org.uk/training>
