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WRITING FOR THE WEB, WRITING FOR PEOPLE 16 February 2006, London When producing content for either the Internet or the intranet, authors are faced with a dilemma - the content has to be readable and informative for the people who will read the page, but it also needs to attract search engines which will rank the relevance of the page. This workshop looks at both issues and provides information and suggestions on how to walk the people/search engine tightrope successfully. BY THE END OF THE EVENT PARTICIPANTS WILL HAVE: · understood the principles of writing content on the web · understood how search engines work & how they rank pages · appreciated methods other than search engines to attract people to their web WHO SHOULD ATTEND? This workshop is designed for library & information staff who either have to write content for web pages themselves, manage staff who do this, or who have to advise or edit content provided by other colleagues. SPECIAL NOTE ON ATTENDANCE: This workshop concentrates on content and design, not copywriting or web page coding, so participants will need a good understanding of the web. An appreciation of the practical aspects of writing pages would be an advantage. Participants should have spent at least two years using the web from a searchers perspective. Included in the workshop fee will be a copy of Phil Bradley's book 'Getting and staying noticed on the web'. WORKSHOP LEADER: PHIL BRADLEY Phil's background is in the information profession and he is a highly experienced trainer, web designer and Internet consultant. He is well known as the author of the acclaimed Advanced Internet Searcher's Handbook PROGRAMME 9.30 Registration and coffee 10.0 Welcome & introduction 10.15 Search Engines · How do they work? · How does this affect us? 10.45 Coffee 11.0 Group work & practical exercise - ranking pages 11.30 How search engines rank pages 1.00 Lunch 2.00 Practical exercise - writing content 2.30 Feedback 3.00 Tea 3.15 Other methods of attracting people 4.15 Roundup and close PLACES ARE LIMITED TO: 18 FEES: CILIP personal members: £195 plus VAT (£34.13) £229.13 CILIP institutional members: £235 plus VAT (£) £276.13 Non members: £270 plus VAT (£47.25) £317.25 HOW TO BOOK: TO MAKE A CONFIRMED BOOKING: Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE TO PROVISIONALLY BOOK A PLACE: To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/2006/ict/writingfortheweb. (Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.) BOOKING FORM: I would like to book a confirmed place on WRITING FOR THE WEB, WRITING FOR PEOPLE, 16 February 2006, London Title: ____________ First name: _________________ Surname: ____________________________________ Job title: ____________________________________ Organisation: ________________________________ Address: ____________________________________ Town:________________ Postcode:______________ Email address: ________________________________ Tel___________________ Fax: __________________ Are you a CILIP member? YES __ NO __ Personal* __ Institutional __ * If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate. CILIP membership no: __________________________ Dietary/special requirements (sensory or physical) ___________________________________________ PAYMENT OF FEE: Option 1: __ Please send an invoice (Your payment will be due within 30 days of the invoice date). Please give invoice name and address if different from above: Invoice Name________________________________________ Invoice Address_______________________________________ _____________________________________Postcode_________ Option 2: __ I enclose a cheque (payable to CILIP) for £_______________ Please tick here if you require a receipt: __ Option 3: __ Please debit £_________ to my credit card Credit card details: Name of cardholder:_______________________ Card no: __________________________________ Expiry date: _________________________________ Signature: ___________________________________ PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due. CILIP keeps any personal information you supply for the purpose for which you have provided it. It is not passed to other organisations unless this is made explicit when you supply it or if we are legally required to do so. However the Institute may from time to time wish to send you information about other services or products it provides. CILIP reserves the right to alter details or to cancel this event should the need arise. CILIP has provision for those in wheelchairs. Induction loops are also available. CILIP, The Chartered Institute of Library & Information Professionals Registered Charity no. 313014 Message sent by: Jodie Angel Events Assistant, Training & Development CILIP 7 Ridgmount Street London WC1E 7AE Telephone: 020 7255 0560 Fax: 020 7255 0561 Email: [log in to unmask] Visit our web pages at: www.cilip.org.uk/training