INTERNAL MARKETING FOR THE WORKPLACE LIBRARY & INFORMATION PROFESSIONAL - NEW
13 July 2005, London
Effective library and information work is not just about maintaining high professional standards. Good work will not always be recognised. Why wait for your stakeholders to notice you and the important value you create for your organisation? Alert workplace library and information workers will make sure that they are noticed, understood and valued. Internal marketing is the way to do this.
BENEFITS OF ATTENDING
This workshop explores effective ways to make an impact within your organisation and to keep your service front-of-mind with those senior managers that matter.
BY THE END OF THE EVENT PARTICIPANTS WILL HAVE:
* recognised the importance of communicating value not cost
* tools and techniques to listen to the organisation's pulse
* learned how to formulate an internal marketing plan
* considered approaches to internal marketing communications
* tips on how to become indispensable
WHO SHOULD ATTEND?
Those library and information professionals who:
* need to keep their unit front of mind with internal stakeholders to ensure continued support
* are solo library and information staff fed up with not being given the credit they deserve
* are workplace library and information staff with some support from stakeholders but who wish to capitalise on this further
by employing marketing techniques
WORKSHOP LEADER: TERRY KENDRICK
Terry Kendrick originally trained as a librarian and after a career in public libraries moved into marketing planning in 1987. Since then he has worked on marketing planning assignments in seventeen different countries for over fifty organisations - private and public sector. He is an avid internal marketer within his client base companies!
PROGRAMME
9.15 Registration and coffee
9.45 Welcome and introductions
9.55 The difference between internal marketing and selling
10.30 Understanding the value and costs you create
11.15 Coffee
11.30 Listening to the pulse of the client base and organisation
12.45 Lunch
1.30 An internal marketing strategy and plan: quick wins and strategic gains
- Personal marketing and networking
- Relationship marketing
3.00 Tea
3.15 Marketing communications with an internal user base
4.15 Making yourself indispensable: three key tips
4.30 Discussion and close
PLACES ARE LIMITED TO: 16
FEES:
CILIP personal members: £195 plus VAT (£34.13) £229.13
CILIP institutional members: £235 plus VAT (£41.13) £276.13
Non members: £270 plus VAT (£47.25) £317.25
HOW TO BOOK:
TO MAKE A CONFIRMED BOOKING:
Please print out and complete the booking form below and return it by fax to the Training & Development Department on 020 7255 0561, or post to: Training & Development, CILIP, 7 Ridgmount Street, London WC1E 7AE
TO PROVISIONALLY BOOK A PLACE:
To make a provisional booking simply telephone us on 020 7255 0560, textphone 020 7255 0505, email [log in to unmask] or visit this workshop's web page at http://www.cilip.org.uk/training/training/mf/internalmarketingworkplace.htm
(Provisional bookings will be held for three weeks. A confirmed booking must be received within this period or your place may be lost.)
BOOKING FORM:
I would like to book a confirmed place on INTERNAL MARKETING FOR THE WORKPLACE LIBRARY & INFORMATION PROFESSIONAL - NEW, 13 July 2005, London
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Are you a CILIP member? YES __ NO __
Personal* __ Institutional __ Student** __ Unwaged __
* If you are a Personal Member, but your employer is paying, they will still be charged at Personal Member rate.
** The Student rate applies to personal payers only - but not if organisations are paying the fee
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PLEASE NOTE: cancellations received on the day will incur the full fee. If a cancellation is received in the seven working days prior to the event, 50% of the fee will be due.
CILIP keeps any personal information you supply for the purpose for which you have provided it. It is not passed to other organisations unless this is made explicit when you supply it or if we are legally required to do so. However the Institute may from time to time wish to send you information about other services or products it provides.
CILIP reserves the right to alter details or to cancel this event should the need arise. CILIP has provision for those in wheelchairs. Induction loops are also available.
CILIP, The Chartered Institute of Library & Information Professionals
Registered Charity no. 313014
Message sent by:
Jodie Angel
Events Assistant, Training & Development
CILIP
7 Ridgmount Street
London
WC1E 7AE
Telephone: 020 7255 0560
Fax: 020 7255 0561
Email: [log in to unmask]
Visit our web pages at: www.cilip.org.uk/training
