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Hi, Judging from the feedback and the lack of consensus on a strap line - it probably is better to wait. I also can't help thinking that perhaps a strap line in itself is not necessarily such a good idea, after all it is likely to present a limited view of what IL means. Dr. Mark Hepworth Department of Information Science Loughborough University LE11 3TU Tel: (44) (0) 1509 635706 http://www.lboro.ac.uk/departments/ls/staff/mhepworth.html ----- Original Message ----- From: "Jonathan Smart" <[log in to unmask]> To: <[log in to unmask]> Sent: Wednesday, April 27, 2005 1:42 PM Subject: Re: ILG- Strap lines (Apologies - sent initially to individual members rather than list - having a bad day...) Having thought about it, the best I could come up with was 'Turning information into knowledge' (maybe slightly inspired by something Gwyneth Price said at LILAC), though I'm finding with these strap lines generally that the dividing line between conveying something worthwhile and producing out and out clichés is very narrow indeed. Having read Sheila's thoughts, I now feel that there is much merit in waiting as she suggests until we're sure we have a common enough shared understanding of our core business to feel comfortable about signing up to a strap line (though I acknowledge that whatever we come up with won't please everyone). For example, I cannot relate to one of the feelings previously expressed that we should avoid including the term 'learning' when we promote positive associations with IL, and, for e.g, the teaching and learning process, lifelong learning, and learning how to learn - isn't part of our aim to relate to wider professional groups? Jonathan Jonathan Smart, Academic Support Co-ordinator (Skills), Room 201, Library, University of Plymouth, Drake Circus, Plymouth PL4 8AA Tel. 01752 238544 Fax: 01752 232340 > -----Original Message----- > From: S.Webber [mailto:[log in to unmask]] > Sent: 26 April 2005 15:41 > To: Boden, Debbi; [log in to unmask]; > [log in to unmask]; Angela; Angela a; Belinda; > [log in to unmask]; Helen; [log in to unmask]; > [log in to unmask]; [log in to unmask]; jacqui; Jane; > [log in to unmask]; [log in to unmask]; > Jonathan Smart; [log in to unmask]; > [log in to unmask]; Linda; [log in to unmask]; > [log in to unmask]; [log in to unmask]; > maria; Mark Hepworth; [log in to unmask]; > [log in to unmask]; [log in to unmask]; Rachel > Browning; Sheila; [log in to unmask]; R.E.Stubbings > Subject: Re: ILG- Strap lines > > > Hi > > Having thought about it post-committee meeting and read Chris' & > others' comments, I'm veering towards thinking that perhaps it > might be a good idea to wait for a bit before adopting a > strapline. To > begin with we will be establishing the "brand" [of the IL Group] and > might simply want to get over the fact that our logo is the logo of > the Information Literacy Group (I can't now remember whether our > preferred choice had all 3 words in full?). On some > communications, getting in a strapline as well might be a bit > "busy" and emphasise just one aspect of our mission, whereas to > begin with we will be trying to get people to understand the broad > scope. > > We could perhaps use the *IL definition* in certain types of > communication so that there is both increased understanding of > what we are about, and we get more people using our definition, as > at the moment it hasn't sunk in with everyone. For example, > - on the home page for the group presumably the new logo will go > at the top of the page (instead of or as well as the CSG logo??? I > suppose as well as) and we could have the definition in quote > marks in the left hand column under the menu choices. > - We could have it in small type at the foot of letterheading. > - In flyers it could go in some appropriate spot, it would depend on > the size of the flyer as to whether it would be appropriate and > where it went. > - You could specify the typeface etc. for the definition and > provide it > as a graphic if need be in a nice layout. > > We could then chose a strapline perhaps in a year's time once we > have achieved more understanding and recognition of the "brand" in > our target markets. Quite often people change the strapline to fit in > with a current priority in their marketing strategy, or to position > themselves specifically. The BL's done this over the years - using > phrases to do with knowledge and empowering and so forth to try > to balance the "old fashioned" feel of the word "library". > > So actually I'm voting after all for not having a strapline at the > moment. > > Sheila > > > --------------------- > Sheila Webber, Senior Lecturer, Department of Information > Studies, University of Sheffield, Regent Court, 211 > Portobello Street , Sheffield S1 > 4DP, UK. > Email [log in to unmask] > Tel. (0044) 0114 222 2641 > Fax 0114 278 0300 > The Information Literacy Weblog: http://ciquest.shef.ac.uk/infolit/ >