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Apologies for cross posting… Introduction to Journals Promotion York, Tuesday 22 March 2005 Tutor: Sarah Nicholls, Marketability Venue: Bedern Hall, Bartlegarth, St Andrewgate, York Course Overview This course is an introduction to the changing and challenging role of promoting journals in today’s market. Expectations of Editorial Boards can be high, and marketing staff need to be able to produce a plan, which is impressive to editors, delivers results and is achievable. Delegates will discuss a variety of promotional ideas and put them to the test by working on a case study. Course Focus * The changing market for journals – overview of how libraries, subscription agents, academics and publishers interact and the latest market trends * Marketing plans – key stages of planning and implementing a promotional plan (setting objectives, identifying the market and appropriate strategies) * The marketing toolkit – what is available and when to use it (direct mail, email, web, conferences, advertising, etc) * Monitoring results and how to measure success Who should attend? Those with new responsibility for marketing journals, whether in a large publishing house where journals are only part of the activity, or a small association publishing primarily for its membership. The contemporary nature of the course also makes it an excellent refresher on best practice in promoting journals today. After attending this course delegates will have an up to date understanding of the current market for journals and how to apply marketing theory in this environment. Practical guidance will be given that will enable delegates to construct and implement marketing plans and review the success of their activities. Course Fees Full day including lunch (ex VAT): ALPSP members £290, SFEP individual members £325, Non-members £410 For further information please contact Amanda Whiting, Training Coordinator, email: [log in to unmask], tel: +44 (0)1865 247776 Register on-line at: http://www.alpsp.org/training/tIJP03051105.htm