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with apologies for cross-posting

Places are still available on this ALPSP seminar - please forward to any
colleagues who may be interested.

GOING GLOBAL - HOW SMALLER PUBLISHERS CAN OPERATE INTERNATIONALLY
London, 22 September (full day)
(http://www.alpsp.org/events/2005/GGP/default.htm)

This seminar will be of particular interest to management in small and
medium size publishers, as well as their specialist sales and marketing
staff.  It will also appeal to those responsible for the editorial content
of journals and books

For the smaller publisher or learned society, the practicalities of selling
to a global audience can be daunting.  Dealing with more complex and
unfamiliar global markets can be a real challenge.

PROGRAMME
10.15 Introduction from the Chair - EUNICE WALFORD, BMJ Publishing

10.30 What are the obstacles of doing more business overseas?
STEVE HALL, Blackwell Publishing

11.00 Coffee

Dealing with different territories – opportunities and challenges

11.30 North America - MIKE GROVER, Multilingual Matters

11.50 Asia - TONY O'ROURKE, Institute of Physics Publishing

12.10 The Middle East - BRIAN BERRY, Emerald

12.30 Europe - AREND KUESTER, Publishers Communication Group

12.50 Discussion

13.00 Lunch

14.00 Rights in the global market place - LYNETTE OWEN, Pearson Education

14.30 Making sure your content appeals to an international audience
ALEX WILLIAMSON, BMJ Publishing

15.00 Tea

15.20 Case Studies

The Royal Society of Chemistry – PHIL ABRAHAMS
CABI Publishing - CAROLINE McNAMARA

16.10 Discussion

16.30 CLOSE

BOOK ONLINE at http://www.alpsp.org/events/2005/GGP/default.htm  or contact
me for further information.

with many thanks

Lesley Ogg
Seminars & Website Coordinator
Association of Learned and Professional Society Publishers
Email [log in to unmask]
Tel 01245 260571 Fax 01245 260935
www.alpsp.org