Senior Marketing Analyst

London Location

Salary negotiable to £45K

 

Scope of the job

 

·         Provides specialist advice and guidance on the interpretation and application of statistical analysis in marketing communications so as to enable clients to understand how media activity stimulates consumer demand within a range of activities across a variety of media channels.

·         Uses data mining techniques to drill down into the interpretation and analysis of marketing business data and comes up with innovative, yet supportable marketing strategies that excite the client.

·         Uses, maintains and assists in the development of a corporate marketing database and its application to the business.

·         In this role specifically, SAS is the engine used for the manipulation, aggregation and presentation of a range of large data sets.

 

 

Key Qualifications

 

Degree in Statistics or similar with high statistics content (i.e. Mathematical/Computer Science). Sound working knowledge of the use and application of databases/statistical packages (specifically SAS software package, Version 8 preferred) together with a minimum of 4 years’ database marketing experience with an emphasis on analysis within a commercial environment.

 

Postgraduate degree in Applied statistics, Econometrics, Data Mining, etc., desirable

 

Abilities

 

• Data Manipulation/ preparation
• Data Mining
• Cross sectional and Time Series modeling (time series with regressors, not just trend analysis)
• Interpreting model outputs in a social science context
• Management and training of colleagues
• Statistical ‘pioneer’