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Dear All

Apologies for the general thank you e-mail but more than 25 people got back 
in touch about booking events.

Funding bodies take heed - many cultural organisations are finding that our 
audiences don't value free events as much as they could!

Some of the great suggestions from a whole range of organisations:
Live with it! We incur no financial loss for the lower attendance figures 
and perhaps those coming along get more out of it as fewer people are there?
Emphasise the popularity. Stipulate to all enquirers that the events are 
over-subscribed and that the organisers would appreciate a call if you 
can't make it - there's a long waiting list. Repeat this information on any 
confirmation letters/tickets sent out to attendees.
Complete a returnable booking form by a certain date prior to the event, to 
make people take things more seriously.
Send out confirmation letters clearly setting out cancellation procedures.
If it's a small event make some courtesy calls 2 days before the event to 
check all booked children still intend to come.
Take provisional bookings, letting people know on the day if the places are 
available.
Charge a cancellation fee/refundable deposit when people get in touch to 
book. E.g. adults attending a tea dance were charged a refundable £2.50 
booking fee. Out of 150 tickets booked only 6 people didn't turn up.
Overbook the sessions, hoping not everyone turns up. Risky but several 
venues do this.
Offer waiting list people first opportunity on the next sessions you are 
running.
Take bookings on the day on a first-come first-served basis therefore - no 
advance booking.
Write to the non-attendees letting them know what they missed and that 
others were looking for the places.

Here's to over-attended events in 2006!

Thanks again.

Mandy.

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Mandy Tulloch
Development Co-ordinator

Natural History Centre
University of Aberdeen
Zoology Building
Tillydrone Avenue
Aberdeen AB24 2TZ

T -   01224 493 288
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W - www.abdn.ac.uk/nhc