In the competitive cultural
marketplace, effective marketing, public relations and development strategies
are catalysts for relevant and sustainable programming, positive public
participation, strong community relationships, and much needed sponsor and
donor support. The
* relate institutional
mission and goals to community needs
* conduct consumer research
* analyze the strengths,
weaknesses, opportunities and threats that shape your approach to marketing
* develop a responsive marketing
mix, along with strategies for building and evaluating effective product,
price, promotions and distribution methods
* build an integrated and
compelling development strategy that matches institutional fundraising needs
with potential donors and sponsors
* create effective, timely,
and sustained public relations and communications strategies
Dates: October 31 - November
5, with a preparatory assignment Please register by: October 15
Fee: $590, including a $40
materials fee (Canadian funds, credit and non-credit participation options)
Location:
Instructor: Risė Paquette is
the Director of Development and Fundraising Services and National Campaign
Director for the
For more information visit http://www.uvcs.uvic.ca/crmp/courses/ha488m-marketing.aspx
or contact:
Lisa Mort-Putland, Program
Coordinator
Cultural Resource Management
Programs
Division of Continuing
Studies,
E-mail:
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Tel: (250) 721-6119
For more information on
upcoming courses please visit our web site www.uvcs.uvic.ca/crmp
Lisa Mort-Putland, Program Coordinator
Cultural
Resource Management Programs
Division
of Continuing Studies,
E-mail
Tel:
(250) 721-6119
For
more information on upcoming courses please visit our web site
www.uvcs.uvic.ca/crmp