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http://news.bbc.co.uk/1/hi/england/4674331.stm

This was a BBC link...

Su

Lewis Bourne wrote:
> 
> Just received this one, genuine??  See this link:
> http://www.eastanglianambulance.com/
> 
> Following the disaster in London . . .
> 
> East Anglian Ambulance Service have launched a national "In Case of
> Emergency (ICE)" campaign with the support of Falklands war hero Simon
> Weston.
> 
> The idea is that you store the word " I C E " in your mobile phone
> address book, and against it enter the number of the person you would
> want to be contacted "In Case of Emergency".
> 
> In an emergency situation ambulance and hospital staff will then be able
> to quickly find out who your next of kin are and be able to contact
> them.
> 
> It's so simple that everyone can do it.
> 
> Please will you also email this to everybody in your address book, it
> won't take too many 'forwards' before everybody will know about this. It
> really could save your
> life, or put a loved one's mind at rest.
> 
> For more than one contact name ICE1, ICE2, ICE3 etc.
> 
> Lewis Bourne
> 
> -----Original Message-----
> From: This list is for those interested in Data Protection issues
> [mailto:[log in to unmask]] On Behalf Of Roland Perry
> Sent: 15 July 2005 10:56
> To: [log in to unmask]
> Subject: Re: [data-protection] Chris Lewis is correct - it is a SCAM
> 
> In message <[log in to unmask]>, at 10:24:57 on
> Fri, 15 Jul 2005, Chris Bayliss <[log in to unmask]> writes
> >
> >The main indicators that this one was likely to be a hoax were the lack
> 
> >of any direct or specific reference to the source of the information (a
> 
> >link back to the Met website for example) and a vague instruction to
> >pass this on to everyone you know.
> 
> Yes, I would second that. It's a "hoax" rather than a "scam", and every
> single instance I've ever seen that asked to be "passed on" was one.
> 
> If there were ever any real messages of this kind (and they are very
> rare) they would always include contact details of where to get further
> information, in some form or other (eg either a website or a callcentre)
> --
> Roland Perry
> 
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