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I have just had a very weird correspondence with a web based business that I
will not name!  I subscribed, thinking it was of use to me.  It wasn't, so I
tried to unsubscribe.  There was no obvious way so I emailed the "info@"
email address (enclosing the auto-email confirming my subscription thus:
 
"Please see the enclosed email.  I see no way of unsubscribing, so please
delete my data record in accordance with the UK Data protection Act 1998 "
 
And I received the most extraordinary reply:
 
"Hello Tim, 
 
I fail to understand why you register then decide within the space of 5
minutes to cancel the registration.
 
The way you have worded your email sounds much like a threat. However, you
may have failed to read our privacy policy.
 
I have removed your details as requested. Something I have noticed though is
that you have failed to request that your carefully worded email be deleted.
Perhaps you should put a signature on the end to the effect of:
 
This email is for immediate information only. Please read then feed the
email to thin air, thus ensuring there is no trace of my conversation to
you."
 
I admit to astonishment, so I place it here as a case study in alienating
customers.  I will, of course, make a point of avoiding this organisation
because of the overt hostility of their staff member!  And I have emailed
him and informed him that I am deleting him from the servers of
http://partnermine.com, the business I own and was writing to him from,
within the 21 days that I am required to do!
 
Unsurprisingly I can find no trace of this organisation's notification under
the DPA 1998!  That seems to me like tempting providence, especially since
they ask people online to subscribe to their site which is well positioned
in sites of its class in search engines, and is UK based.
 


Tim Trent - Consultant
Direct: +44(0)1344 392644 Mobile:+44(0)7710 126618
email: [log in to unmask]
<blocked::mailto:[log in to unmask]> 
Marketing Improvement Limited, Abbey House, Grenville Place, Bracknell,
United Kingdom, RG12 1BP <blocked::http://www.marketingimprovement.com/> 
http://www.marketingimprovement.com

 
  


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writing, of Marketing Improvement Limited.

 

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