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***NEW PUBLICATION***

CREATIVITY: THEORY, HISTORY, PRACTICE
Rob Pope
Publisher: Routledge
ISBN: 0415349168
Pub Date: 15 APR 2005
Paperback Price: £17.99
352 pages

Creativity: Theory, History, Practice offers important new perspectives on
creativity in the light of contemporary critical theory and cultural
history. Innovative in approach as well as argument, the book crosses
disciplinary boundaries and builds new bridges between the critical and
the creative. It is organised in four parts:

* Why creativity now? offers much-needed alternatives to both the Romantic
stereotype of the creator as individual genius and the tendency of the
modern creative industries to treat everything as a commodity.

* Defining creativity, creating definitions traces the changing meaning of
'create' from religious ideas of divine creation from nothing to
advertising notions of concept creation. It also examines the complex
history and extraordinary versatility of terms such as imagination,
invention, inspiration and originality.

* Creation as myth, story, metaphor begins with modern re-tellings of
early African, American and Australian creation myths and - picking up
Biblical and evolutionary accounts along the way - works round to
scientific visions of the Big Bang, bubble universes and cosmic soup.

* Creative practices, cultural processes is a critical anthology of
materials, chosen to promote fresh thinking about everything from changing
constructions of 'literature' and 'design' to artificial intelligence and
genetic engineering.

Rob Pope takes significant steps forward in the process of rethinking a
vexed yet vital concept, all the while encouraging and equipping readers
to continue the process in their own creative or 're-creative' ways.
Creativity: Theory, History, Practice is invaluable for anyone with a live
interest in exploring what creativity has been, is currently, and yet may
be.

Order Online: www.routledge.com

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