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This is the table of contents of the special issue on:

“Bridging the Gap between Academic Research in Marketing and Practitioners’ 
Concerns”

edited by

Albert C. Bemmaor and Philip Hans Franses

to appear in Applied Stochastic Models in Business and Industry (Wiley)
as a single double-issue (180 page long): Vol.  21, Nos. 4/5, 2005.
One can order individual copies of  the special issue by sending a
message to the following address:

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The papers will appear in full text in EBSCO data bank (Business Source 
Premier)
six months after the date of publication (August or October 2005). .

[1] “The Diffusion of Marketing Science in the Practitioners’ Community:
Opening  the Black Box“          By Albert C. Bemmaor and Philip Hans 
Franses

[2] “Market Segmentation for Customer Satisfaction Studies via a New Latent
Structure Multidimensional Scaling Model”
                                 By Jianan Wu and Wayne DeSarbo
Comment                 By Donald Falkinburg
Comment                 By Rinus Haaijer and Edward Rosbergen
Comment                 By Philip Hendrix
Rejoinder               By Jianan Wu and Wayne DeSarbo

[3] “Current Issues and a “Wish List” for Conjoint Analysis”
                                  By Eric Bradlow
Comment                 By Jordan Louviere
Comment                 By Jay Magidson and JeroenVermunt
Comment                 By Bryan Orme
Comment                 By Joffre Swait
Rejoinder               By Eric Bradlow

[4] “ Spatial Models in Marketing Research and Practice”
                                   By Bart Bronnenberg
Comment                 By Thomas Eagle
Comment                 By Paul Markowitz
Rejoinder               By Bart Bronnenberg

[5] “Advertising Response Models with Managerial Impact: An Agenda for the 
Future”
                                    By DemetriosVakratsas
Comment                 By Tim Ambler
Rejoinder               By Demetrios Vakratsas

[6] “The Implementation Challenge of Pricing Decision Support
Systems for Retail Managers”      By Alan Montgomery
Comment                 By Suzanne Valentine and Krishna Venkatraman

[7] “Retail Assortment, Shelf and Stock-out Management: Issues,
Interplay and Future Challenges”  By Katia Campo and Els Gijsbrechts
Comment                 By Henk Gianotten
Comment                 By Gilles Gros

[8] “The Proper Interpretation of Sales Promotion Effects:
      Supplement Elasticities with Absolute Sales Effects”
                                    By Harald Van Heerde
Comment                 By Eijte Foekens
Comment                 By Tom Wilms
Rejoinder               By Harald Van Heerde

[9] “Measuring Short- and Long-run Promotional Effectiveness on Scanner Data
Using Persistence Modeling”
                                    By Marnik Dekimpe, Dominique Hanssens,
                                      Vincent Nijs, and Jan-Benedict 
Steenkamp

Comment                 By Jean-Bernard Kazmierczak
Rejoinder               By Marnik Dekimpe, Dominique Hanssens, Vincent Nijs, and Jan-
                                    Benedict Steenkamp

[10] “Market Response Models and Marketing Practice”
                                    By Dominique Hanssens, PeterLeeflang and 
Dick Wittink
Comment                 By Douwe Rademaker
Comment                 By Jorge Silva-Risso
Rejoinder               By Dominique Hanssens, Peter Leeflang and Dick Wittink

[11] “Lessons From the Front Line: Two KeyWays in Which the Internet has 
Changed
Marketing Forever”                    By Xavier Dreze            .
Comment                 By Daniel Kaye

[12] “The Effect of Survey Measurement on Respondent Behavior”
                                     By Vicki Morwitz
Comment                 By Herbert Sorensen

[13] “The Value of Simple Models in New Product Forecasting and Customer 
Base Analysis”
                                   By Peter Fader and Bruce Hardie
Comment                         By Mitchell Barns

[14] Biographies

[15] List of reviewers