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On Sun, 1 Aug 2004 20:20:26 +0100, =?iso-8859-1?q?ADRIAN=20FOGARTY?= <[log in to unmask]> wrote: >What on earth is cultural competence? > According to http://www.air.org/cecp/cultural/default.htm "Operationally defined, cultural competence is the integration and transformation of knowledge about individuals and groups of people into specific standards, policies, practices, and attitudes used in appropriate cultural settings to increase the quality of services; thereby producing better outcomes" It's what the HSBC TV ads are all about.