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lansiad tawel? lansiad di-stw^r? Ann ----- Original Message ----- From: "Pennawd Cyf." <[log in to unmask]> To: <[log in to unmask]> Sent: Monday, May 10, 2004 12:44 PM Subject: Re: soft launch > Daw'r canlynol o wefan sy'n rhoi cyngor ar... wefannau. > > "The two main approaches to launching a site outlined above can be a called > a 'soft' launch and 'hard' launch. With a soft launch you are much more > understated and subtle about releasing your product. There are many reasons > why you might want to do this: you may still be developing the full product > offering and want to save your marketing spend until it is all ready, you > may want to get user feedback before any serious marketing effort or you may > be afraid that a big marketing splash would topple your technical > infrastructure. The hard launch can follow on from the soft launch once you > are confident that everything is in place, working and performing as best it > can. > > There is a grave danger that if you hard launch without a soft launch > period, even if only a few days, you risk generating a lot of negative press > and disappointed customers. It is easy to see why people want the hard > launch as soon as possible to gain market share, not to 'miss the boat' and > to raise their profile as much as they can." >