Talking about things that Google say don't make a difference but do
really you should consider running a Google adwords campaign for a bit.
I swear that improves ranking in the main results.
Paul
Paul Boag [ Director ]
H E A D S C A P E
Web: strategy, usability, design, development, marketing.
<http://www.headscape.co.uk/> www.headscape.co.uk
<http://www.headscape.co.uk/>
t: 02392 432 829 | m: 07760 123 120
Click here <http://chat.boldchat.com/chat/visitor.jsp?cdid=604667267>
to speak to Paul in real time
________________________________
From: Managing an institutional web site
[mailto:[log in to unmask]] On Behalf Of Mike McConnell
Sent: 04 November 2004 13:47
To: [log in to unmask]
Subject: Re: SEO Campaigns (Search Engine Optimisation)- request
for information.
I agree with Helen's comments, particularly re metadata. We've
found that repeating the same words, in the same order, in the meta
description, meta keyword, title and <h1> fields has improved our
ranking, as has using the Google free University search as our main site
search engine.
Whatever you do, don't pay some SEO company to do it for you!
Cheers,
Mike
- try to mess with your page organsiation as little as
possible. The
longer your urls stay the same, the more links build up
and the
higher your recognition goes. Fortunately for other
reasons we have
always bent over backwards to keep our urls the same,
and it seems to
have made a big difference.
- make titles and headings as succinct as possible. In
some parts of
a page, the more words, the more dilution. Think of web
pages as
having high square-inch rental charge and use your words
in the best
way you can.
- add metadata keyords and description anyway, even if
seach engines
say they don't use them. I don't believe anything they
say about
their algorithms as they want to head off the SEO
companies.
**********************************************************
Helen Varley Sargan
Information Provision & Webmaster
University Computing Service
New Museums Site email
[log in to unmask]
Pembroke St [log in to unmask]
Cambridge CB2 3QH Phone 01223 334480
**********************************************************
------------
Mike McConnell
Web Team Manager
University of Aberdeen
[log in to unmask]
http://www.abdn.ac.uk/web/
Directorate of Information Systems and Services
Edward Wright Building
Dunbar Street
Aberdeen
AB24 3UF
Tel: +44 (0)1224 27 2602
Fax: +44 (0)1224 27 3372
