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But what's the saturation limit on the AdWords/pay for ranking method though? Maybe at the moment there will only be a few folks worldwide advertising - as per the example - 'Psychology' - but imagine if this marketing idea catches on thousands of Universities world wide pay to use essentially the same words, at best you might be ranked somewhere in a thousand related AdWord clients. Somewhere there must be a ceiling at which point I would think you would no longer get 'fantastic' increase in your throughput. John hits the nail on the head, accurate use of the search facilities is a must, and sensibly chosen keywords in your documents. Steve Nisbet Web Admin MMU