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communicate

An International Conference on Conservation and Communication 

When is it? - Midday Thursday 7th - Midday Saturday 9th October 2004
Where is it being held? - Bristol, UK

What are the aims? - communicate is a unique event spanning 3 days that will bring together institutions, organizations, individuals and businesses dedicated to communicating conservation, wildlife and environment issues.  Our aim is to our expand the way we think about conservation and find innovative ways to convey more effectively some of the most pressing environmental issues of our day. 

Why now? – How can we stimulate your communications skills and re-ignite our passion for getting conservation messages out to the widest audience possible when….

…we all know that our planet continues to face an uncertain future...
…for many our conservation messages appear fatigued...
…it is becoming increasingly difficult for us to deliver these messages in an ever more competitive media and communications landscape?

Who is communicate for?
This is a professional conference for campaigning groups, policy makers, broadcasters, journalists, zoos, museums, visitor attractions, scientists, educators and NGO’s.  Together we will identify communications challenges, learn from both successes and disappointments and explore how we apply today’s communication tools to tomorrow’s issues.

How will we communicate? - The conference will be delivered using a series of formats including formal presentations, panel sessions, workshops, interactive debates and performance, creatively delivering the following outline themes:

• understand – the communication landscape explored.  A look at how conservation issues have been communicated to date and what inevitable changes are required for communicating such pressing issues in the future.  The key challenges and opportunities facing communicators of conservation and environmental issues will be explored with an expert panel. 
• engage -  a series of sessions to investigate effective communication with particular focus on targeting specific audiences.  How do we shape our messages to appeal specifically to target groups?  Investigate how you can measure the effectiveness of your own communication projects and dissect the anatomy of successful communication campaigns.  Delegates will attend 2 workshops from a choice of  8 x 60 minute sessions each focusing on a specific communication technique.  Discover how to create a perfect soundbite, use the web to best effect, pitch to television, attract members, report research findings and create an exciting campaign.  
• inspire - a series of sessions which focus on imagination, inspiration and future goals.  Hear from young people about their main concerns, what they want from us and how we can do better.  What might the future look like in 10 years time?  Futurologists and cutting edge technologists predict the conservation and communication landscape of the future.  The conference will end with a look at the best of what has been learned with a focus on a practical outcome and new initiatives.

Who is producing the conference? - communicate is spearheaded by Bristol Natural History Consortium - a collaboration between At-Bristol, BBC, Bristol Zoo Gardens, University of Bristol, University of West of England, The Wildscreen Trust and WWF-UK.

More information, including programme and fee information can be found at:  www.festivalofnature.org

Sam Burkey
Festival and Conference Co-ordinator
Bristol Natural History Consortium
PO Box 366, Bristol BS99 2HD, UK
Tel: +(44)0 117 915 7235
Mobile: +44(0)773 4201 431
Fax: +44 (0)117 915 7105

Bristol Natural History Consortium is a collaboration between At-Bristol, BBC, Bristol Zoo Gardens, University of Bristol, University of West of England, The Wildscreen Trust and WWF-UK.

Bristol Festival of Nature presents an impressive array of public events celebrating the wonder of our natural world, all taking place in and around Bristol between 9 - 31 October 2004.

'communicate: An International Conference on Conservation and Communication' will bring together institutions, organisations, individuals and businesses dedicated to communicating wildlife, environment and conservation issues to explore current challenges and identify future opportunities. 

(7 - 9 October 2004)

For further details about both events visit www.festivalofnature.org
       

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