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J: Thanks for using the word łurgent˛ on this list.

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GK VanPatter
Co-Founder
NextDesign Leadership Institute
New York

NextD
Who will lead design in the 21st century?
http://nextd.org
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From: John Broadbent <[log in to unmask]>
Reply-To: John Broadbent <[log in to unmask]>
Date: Fri, 24 Dec 2004 07:22:29 +1100
To: <[log in to unmask]>
Subject: Re: Directions of inquiry in doctoral research

Dear colleagues,

Francois-Xavier broadened his response to Dick Buchanan's inquiry:

 > I wonder if others have advice on how to position doctoral research in
design?> 

by commenting on some of his own writing; I shall do likewise.

In reviewing some 60 definitions of design recently, I found they fell into
two broad groupings:

*  reductionist definitions, for example what is meant by 'engineering
design'.  Such definitions are in the majority, and can differ widely
according to the particular design discipline they seek to define

* systemic definitions, of the type J. Christopher Jones adopted in his
'Design methods: seeds of human futures' classic.

The former set of definitions, along with the scientific movement which
spawned them, have- put simply - created the global problematique which now
confronts us.

The emergence of the systemic sciences, the sciences of complexity, from the
mid-20th century, has stimulated definitions of design akin to that of J.
Christopher Jones but, it seems, remarkably little else.  The old
reductionist design bandwagon just keeps trundling along!

Contemporary design seems(to me) a dreadful reductionist parody of what
should be a truly systemic activity.  Far from addressing the global
problematique, contemporary design effectively accentuates it.

For me, positioning doctoral research in design is a very clear task.  The
urgent task is to develop a systemic discipline of design which can
effectively contribute to solving the global problematique.  Incremental
furtherance of the reductionist design paradigm pales into insignificance
against this task.

Hopefully, the 6th European Academy of Design conference in Bremen next
March, being organised by Wolfgang Jonas and colleagues, will provide an
opportunity to carefully consider alternatives to the current paradigm.  Be
there!!

With season's greetings from a sunny Australia,

John Broadbent

 



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