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Introduction to Journals Promotion Tuesday 2 November 2004 Course tutor: Rachel Maund, Marketability Venue: The King's Fund, 11-13 Cavendish Square, London W1G 0AN Course Overview This course is an introduction to the changing and challenging role of promoting journals in today’s market. Expectations of Editorial Boards can be high, and marketing staff need to be able to produce a plan, which is impressive to editors, delivers results and is achievable. Delegates will discuss a variety of promotional ideas and put them to the test by working on a case study. Course Focus * The changing market for journals – overview of how libraries, subscription agents, academics and publishers interact and the latest market trends * Marketing plans – key stages of planning and implementing a promotional plan (setting objectives, identifying the market and appropriate strategies) * The marketing toolkit – what is available and when to use it (direct mail, email, web, conferences, advertising, etc) * Monitoring results and how to measure success Who should attend? Those with new responsibility for marketing journals, whether in a large publishing house where journals are only part of the activity, or a small association publishing primarily for its membership. The contemporary nature of the course also makes it an excellent refresher on best practice in promoting journals today. For further information please go to: www.alpsp.org/training/tIJP03041104.htm or contact Lesley Ogg, Events Coordinator, Email: [log in to unmask] Course Fees Full day including lunch (ex VAT): ALPSP members £280, SFEP freelance members £315, Non-members £395 To register online please go to: http://www.alpsp.org/form/trf03041104.htm Many thanks Laura Cox (For ALPSP) Managing Director Frontline Global Marketing Services Ltd 4 Richmond Road Towcester NN12 6EX Tel: +44 (0) 1327 359298 Fax: +44 (0) 20 8043 0310