But mailing lists, like spam, can become overwhelming for the individual or
business in the on-line world.
Consider that you place your e-mail address on an open mailing list for
information relating to - a specific book or subject - how many commercial
vendors of that material exist who may want to obtain your custom? Given
that it is a wired world, maybe thousands nationally, if not hundreds of
thousands worldwide. If they were all sold that list containing your e-mail
you would be overwhelmed with responses. No good for the individual or
business - yet this happens. And when the individual obtains what they
need, do they then spend the rest of their life asking to be removed from
each vendors lists, or more simply change their e-mail address? (Which seems
to be the resolution most often used)
Who is responsible for the difficulty - the individual, the individual
commercial vendors - or neither? Who should resolve the difficulty? Does
such a system promote anybodies interest? Even with common sense and DP
both being active, the same difficulty continues, with the potential
customer audience being alienated. Perhaps the push model of business is not
suitable for the wired world, but I would guess the advertising industry and
some sectors of commerce would deny that strenuously.
Ian W
> -----Original Message-----
> From: This list is for those interested in Data Protection
> issues [mailto:[log in to unmask]] On Behalf Of Tim Trent
> Sent: Thursday, January 08, 2004 10:55 AM
> To: [log in to unmask]
> Subject: Re: DPA to blame again
>
>
> Well, if I delete you, it is then as you have never been.
> Under these circumstances I may buy your name from a
> legitimate source in the future and then contact you. And
> this may well happen the day after I delete you.
>
> It is not "mark up mailing lists" that is vital here. It is
> removal form the mailing list and sufficient data ONLY to
> identify your need to receive nothing held on an exclusion
> file that is important.
>
> If I delete you, then you do not exist in my world.
>
> Your name will not find its way back onto a live mailing list
> unless you are not on an exclusion list. Potentially it is
> your absolute insistence on deletion that means you find your
> way back on.
>
> To exemplify what I mean (and I am NOT seeking any permission
> by email here, I am using it as a technical example), join
> our mailing list by pressing "Contact" at
> http://www.marketingimprovement.com. Manipulate the data in
> any way you wish, unsubscribe, and even write to me asking,
> if that is your desire, for total deletion, with all that is
> implied by such an act. The only way you will find your way
> back onto a live mailing list is if the system fails between
> registration and unsubscription, and we have to revert to a
> backup that has your subscription ion it and not your unsubscription
>
> -----Original Message-----
> From: This list is for those interested in Data Protection
> issues [mailto:[log in to unmask]] On Behalf Of
> Turner,Tim (Corporate
> Resources)
> Sent: Thursday, January 08, 2004 10:45 AM
> To: [log in to unmask]
> Subject: Re: [data-protection] DPA to blame again
>
> The need for common sense notwithstanding (with which I
> agree), I would never be happy with a promise to stop sending
> me things. I never want that, because so few organisations in
> my experience are competent enough to mark up their mailing
> lists effectively. I find that when I get marketing stuff I
> don't want, the only way to ensure that I receive nothing is
> to write quoting DP and demanding that I be deleted. If I
> simply "unsubscribe", if they don't delete me, sooner or
> later, my name will find its way back onto a live mailing
> list. It's happened to me quite a few times. Unless a real
> human being confirms to me that they're deleted my name from
> the database, sooner or later, the email or letters start up again.
>
> So deletion is the only way - that really is what I want, and
> it's the only outcome that has any lasting effect
>
> > -----Original Message-----
> > From: This list is for those interested in Data Protection issues
> > [SMTP:[log in to unmask]] On Behalf Of Tim Trent
> > Sent: Thursday, January 08, 2004 10:33 AM
> > To: [log in to unmask]
> > Subject: Re: [data-protection] DPA to blame again
> >
> < SNIP >
>
> > It is the same as the area of "Delete me from your
> database". If I do
> > that with your data, interpreting your request literally, I am not
> > using my common sense. You want, instead, to receive
> nothing from me.
> > I need to act to ensure that happens. But, in doing so, I
> break the
> > law, UNLESS I tell you what I am doing and give you the chance to
> > accept that or to reaffirm your desire for real deletion. Common
> > Sense. And, here, common sense diverges from the law.
> >
> >
> > Tim Trent - Consultant
> > Direct: +44(0)1344 392644 Mobile:+44(0)7710 126618
> > email: [log in to unmask]
> > <mailto:[log in to unmask]>
> > Marketing Improvement Limited, Abbey House, Grenville Place,
> > Bracknell, United Kingdom, RG12 1BP
> > http://www.marketingimprovement.com
> > <http://www.marketingimprovement.com>
> >
> > ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
>
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