> Our Marketing department are having exploratory talks with another
> organisation about offering a joint service to some of our customers
> with the possibilty of cross-marketing to each other's customers in
> the future. The initial requirement is to cross-match data, and it is
> proposed this would be done by us or the other organisation.
> We do tell students at the outset that we will inform them about
> products or services offered by our associates, and that this may
> involve our associates receiving some personal information about them
> unless they 'opt out'.
> Do you think this would cover the sort of data matching exercise our
> colleagues now have in mind?
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