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The answer is "Beware"

How do you know you are not cloning addresses for a partnership (except in
Scotland) or other individual subscribers?

And perception-wise "Who gave you permission to email me and where did you
get my data record?"  The answer "Beats me!" is not appropriate.

You may do it within the law, but you are unlikely to be within the
recipients' perception of the law.

Now, do you dare risk SPEWS?  NANAE? And what will you say when your IP
addresses are spam blocked and listed as such?  Or when your ISP says "Time
to kick you off.  We don't allow spammers her" and closes down your email
and website?  Or when your domain registrar parks your domain in limbo?
GoDaddy did this to www.gdscott.net for spamming.  It has now expired, but
they kept it in limbo until it expired.

I'm sorry to say this fails the "Duck Test".  Legality is the least of your
concerns here.

-----Original Message-----
From: This list is for those interested in Data Protection issues
[mailto:[log in to unmask]] On Behalf Of Duncan Smith
Sent: Friday, November 19, 2004 2:34 PM
To: [log in to unmask]
Subject: [data-protection] email append, lawful?

I'm particularly interested in the legality of auto generating (corporate)
email addresses.  You know the thing where I know your first name and
surname, and therefore a machine can have an educated guess as to your email
address if the company domain is known too.

Duncan Smith works for iCompli, therefore his email address is probably
[log in to unmask], or [log in to unmask] etc etc.

At an emotional level, there are of course many reasons why this is not best
practice email marketing; but that's not my concern (in this thread at
least!).

I'm interested in the legality (DPA/PECR obviously) and whether or not there
is a particular breach that prevents this type of email appending.  Breach
of the first principle is a prime candidate, but it appears as though
Schedule I Part II 2 (1) (b), the bit about data not obtained from the data
subject, gives the email appender a legal mechanism to carry out this
process i.e. s/he can create the email addresses, and then give fair
processing information to the data subject in the body of the message, along
with all relevant opt-outs etc..

This is not about 'hard core v|agra spamming' by the way, but the very
reasonable process of enhancing an existing customer database with a new
channel of contact.

Regards,

Duncan Smith

Director
iCompli Limited   Northampton   UK
t: 08707 70 48 66  f: 08707 70 48 69  m: 07775 56 81 80
Mailto:[log in to unmask]   Web: www.icompli.co.uk
<http://www.icompli.co.uk/>   Ecademy: See me!
<http://www.ecademy.com/account.php?id=34586>
"Compliance in your language"





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