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name...

‘A CAM[E]L is a horse designed by a committee’ (Alec Issigonis, the designer of the Mini(?)).  Hmm…

 

Alternatively ‘What’s in a name…[if the organisation and it’s philosophy remains the same]?’  (PE after Shakespeare). Re:Source was clever but obscure; MLA is just obscure.

 

There is always a suspicion in business that companies which re-brand themselves are trying to recover either their sense of direction or their reputation, or both.  (See Royal Mail-Consignia-Royal Mail). 

 

Peter Emmerson
Director
Emmerson Consulting Limited
Hilltop House
Hill Top Road

Bearpark
Durham DH7 7DP

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-----Original Message-----
From: Archivists, conservators and records managers. [mailto:[log in to unmask]] On Behalf Of Sophie Houlton (7915 3722)
Sent: 06 February 2004 09:47
To: [log in to unmask]
Subject: name...

 

CAML? which sounds quite friendly - and puts us first of course!
On the downside, it is also the name of an obscure programming language and a Canadian shower supplies company.



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