‘A
Alternatively ‘What’s in a
name…[if the organisation and it’s philosophy
remains the same]?’ (PE after Shakespeare). Re:Source was clever but obscure; MLA is just obscure.
There is always a suspicion in business that
companies which re-brand themselves are trying to recover either their sense of
direction or their reputation, or both.
(See Royal Mail-Consignia-Royal
Mail).
Director
Emmerson Consulting
Hilltop House
Hill Top Road
Bearpark
Durham DH7 7DP
Office
0191 373 2800
Mobile 07740
942682
E-mail
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-----Original Message-----
From: Archivists, conservators and
records managers. [mailto:[log in to unmask]] On Behalf Of Sophie Houlton (7915 3722)
Sent: 06 February 2004 09:47
To: [log in to unmask]
Subject: name...
CAML?
which sounds quite friendly - and puts us first of course!
On the
downside, it is also the name of an obscure programming language and a Canadian
shower supplies company.
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