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'A CAM[E]L is a horse designed by a committee' (Alec Issigonis, the
designer of the Mini(?)).  Hmm.

Alternatively 'What's in a name.[if the organisation and it's philosophy
remains the same]?'  (PE after Shakespeare). Re:Source was clever but
obscure; MLA is just obscure.

There is always a suspicion in business that companies which re-brand
themselves are trying to recover either their sense of direction or
their reputation, or both.  (See Royal Mail-Consignia-Royal Mail).

Peter Emmerson
Director
Emmerson Consulting Limited
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-----Original Message-----
From: Archivists, conservators and records managers.
[mailto:[log in to unmask]] On Behalf Of Sophie Houlton (7915
3722)
Sent: 06 February 2004 09:47
To: [log in to unmask]
Subject: name...

CAML? which sounds quite friendly - and puts us first of course!
On the downside, it is also the name of an obscure programming language
and a Canadian shower supplies company.


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