Yes, I hesitated in making the same well-made point, for fear of perhaps
seeming to trivialise what has obviously been a headline issue.....
Paul Sillitoe
Susan Scott <[log in to unmask]>
Sent by: "Archivists, conservators and records managers."
<[log in to unmask]>
06/02/2004 10:33
Please respond to Susan Scott
To: [log in to unmask]
cc:
Fax to:
Subject: Re: name...
Also, is it just me, or is anyone else curious to know how Archives has
managed to slip back down the list to the end? If the opening sentence of
the press release were strictly true, and the Council had merely dropped
"Resource" from its title, then we'd still be in the middle. As we are now
last on the list, are we also last in the pecking order? This may seem a
small point, but in public relations, image is everything.
I note that Chris Batt, co-author of the new name and Chief Executive of
Resource-as-was, was in the far-off days the Director of Resource's
Libraries and Information Society Team.
Finally, if we are suggesting new acronyms, then I'd quite like ALMS
(Archive, Library and Museum Sectors). Puts us first on the list, and is a
constant reminder of our need for funding. I like to think of this
suggestion as a call to alms!
Susan Scott
-----Original Message-----
From: Emmerson Consulting [mailto:[log in to unmask]]
Sent: 06 February 2004 10:34
To: [log in to unmask]
Subject: Re: name...
'A CAM[E]L is a horse designed by a committee' (Alec Issigonis, the
designer
of the Mini(?)). Hmm...
Alternatively 'What's in a name...[if the organisation and it's philosophy
remains the same]?' (PE after Shakespeare). Re:Source was clever but
obscure; MLA is just obscure.
There is always a suspicion in business that companies which re-brand
themselves are trying to recover either their sense of direction or their
reputation, or both. (See Royal Mail-Consignia-Royal Mail).
Peter Emmerson
Director
Emmerson Consulting Limited
Hilltop House
Hill Top Road
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Durham DH7 7DP
Office 0191 373 2800
Mobile 07740 942682
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-----Original Message-----
From: Archivists, conservators and records managers.
[mailto:[log in to unmask]] On Behalf Of Sophie Houlton (7915
3722)
Sent: 06 February 2004 09:47
To: [log in to unmask]
Subject: name...
CAML? which sounds quite friendly - and puts us first of course!
On the downside, it is also the name of an obscure programming language
and
a Canadian shower supplies company.
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